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Enter: "},{"_key":"2e037229314e","_type":"span","marks":["1568713d14e8"],"text":"Elana Weisberg"},{"_key":"6752a1286289","_type":"span","marks":[],"text":", L.Ac. Our Lead Acupuncturist is now spearheading the launch of our permanent acupuncture (YES!) space in LA. If you’ve met Elana, you know she’s got a little magic going on behind her golden curtain, so we sat down to talk about the future of wellness at Tia and how we can all find time for healing right now."}],"markDefs":[{"_key":"1568713d14e8","_type":"annotation","text":[{"_key":"3d71e2f28b6f","_type":"block","children":[{"_key":"9dac09ab656d","_type":"span","marks":[],"text":"She's our dedicated wellness expert, Traditional Chinese Medicine practitioner, acupuncturist, herbalist, and nutritionist!"}],"markDefs":[],"style":"normal"}]}],"style":"large"},{"_key":"e73fe5c2d2ad","_type":"block","children":[{"_key":"b7578d5d57a7","_type":"span","marks":["strong"],"text":"How did you come to work at Tia and what do you love about it?"}],"markDefs":[],"style":"h4"},{"_key":"b222af1340dd","_type":"block","children":[{"_key":"813cd66288ef0","_type":"span","marks":[],"text":"I first learned about Tia through ads on the NYC subways saying \"Your vagina deserves better.\" My first thought was \"Yes, she does AND "},{"_key":"fb7d97465203","_type":"span","marks":["b6cb9f4379d7"],"text":"how can I be a part of this!"},{"_key":"23705958d306","_type":"span","marks":[],"text":"\""}],"markDefs":[{"_key":"b6cb9f4379d7","_type":"annotation","text":[{"_key":"bd0408e4182d","_type":"block","children":[{"_key":"b2df2bd4ab87","_type":"span","marks":[],"text":"Fun fact about work life at Tia: Pre-Covid our after-work get togethers were all about the 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If you’ve met Elana, you know she’s got a little magic going on behind her golden curtain, so we sat down to talk about the future of wellness at Tia and how we can all find time for healing right now."}],"markDefs":[{"_key":"1568713d14e8","_type":"annotation","text":[{"_key":"3d71e2f28b6f","_type":"block","children":[{"_key":"9dac09ab656d","_type":"span","marks":[],"text":"She's our dedicated wellness expert, Traditional Chinese Medicine practitioner, acupuncturist, herbalist, and nutritionist!"}],"markDefs":[],"style":"normal"}]}],"style":"large"},{"_key":"e73fe5c2d2ad","_type":"block","children":[{"_key":"b7578d5d57a7","_type":"span","marks":["strong"],"text":"How did you come to work at Tia and what do you love about it?"}],"markDefs":[],"style":"h4"},{"_key":"b222af1340dd","_type":"block","children":[{"_key":"813cd66288ef0","_type":"span","marks":[],"text":"I first learned about Tia through ads on the NYC subways saying \"Your vagina deserves better.\" My first thought was \"Yes, she does AND "},{"_key":"fb7d97465203","_type":"span","marks":["b6cb9f4379d7"],"text":"how can I be a part of this!"},{"_key":"23705958d306","_type":"span","marks":[],"text":"\""}],"markDefs":[{"_key":"b6cb9f4379d7","_type":"annotation","text":[{"_key":"bd0408e4182d","_type":"block","children":[{"_key":"b2df2bd4ab87","_type":"span","marks":[],"text":"Fun fact about work life at Tia: Pre-Covid our after-work get togethers were all about the karaoke!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"cf362fd95126","_type":"editorialImageCarousel","items":[{"_key":"362f5aa52c7b","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-eb91dc1595a65139412f01d1a5e1b285970bd5ce-7200x4008-png","_type":"reference"}}}}]},{"_key":"ffbfa9e11966","_type":"block","children":[{"_key":"568b90a9d56b","_type":"span","marks":["strong"],"text":"It’s been a tough year for everyone, and while we’re not out of the woods, we’d love to know what healing means to you?"}],"markDefs":[],"style":"h4"},{"_key":"7f153f898a6f","_type":"block","children":[{"_key":"c2e9a9301230","_type":"span","marks":[],"text":"To me, healing means learning to listen to your body----getting in touch with what you need, what your gut, your intuition is telling you, and moving towards that. When we are able to drop in and listen, we learn to make decisions for ourselves that are aligned with our overall health and wellbeing. While this won't always be the fastest way to health or healing, it's usually the most effective."}],"markDefs":[],"style":"normal"},{"_key":"92785c32ec46","_type":"editorialImageCarousel","items":[{"_key":"c4cb3e24d501","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-21e5c3b27eb5031c0f59e2dc81091786c55eb9e2-7200x4008-png","_type":"reference"}}}}]},{"_key":"8451f5556cf7","_type":"block","children":[{"_key":"ea0b750e3c0b","_type":"span","marks":["strong"],"text":"How does acupuncture play a role in the healing process?"}],"markDefs":[],"style":"h4"},{"_key":"20589e9bf957","_type":"block","children":[{"_key":"c4c0fa67de70","_type":"span","marks":[],"text":"When you're receiving acupuncture, all you, as the patient are doing, is feeling inwards; where the points feel heavy, warm or a little tingly, how the points light up throughout your body."}],"markDefs":[],"style":"normal"},{"_key":"869259c7df8d","_type":"editorialImageCarousel","items":[{"_key":"8006d90c35f7","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-78f087cf8feca6a0ed4aea018d2c55e65a2c4e33-7200x4008-png","_type":"reference"}}}}]},{"_key":"293dcdcbe917","_type":"block","children":[{"_key":"b559f077859e","_type":"span","marks":["strong"],"text":"What are you excited about?"}],"markDefs":[],"style":"h4"},{"_key":"4623b51321f7","_type":"block","children":[{"_key":"49656ede74f1","_type":"span","marks":[],"text":"I'm so excited for Tia LA! Having seen the Tia Clinic in NYC from day 01 and witnessing all of the growing pains and lessons we've learned in how to organize everything from the space to the timing of the appointments to the way we greet patients, I'm so ready to see Tia LA come to life and put all of those lessons into place right away!"}],"markDefs":[],"style":"normal"},{"_key":"8bcfc7ab7dc1","_type":"block","children":[{"_key":"9d27dcc15329","_type":"span","marks":["strong"],"text":"What are some of the changes you’re looking forward to making in L.A.? And what can patients look forward to from the new clinic?"}],"markDefs":[],"style":"h4"},{"_key":"c249945dc73d","_type":"block","children":[{"_key":"223b3a59bcc1","_type":"span","marks":[],"text":"There are so many amazing integrative practitioners in LA, we'll be building a referral network out here to help support our patients."}],"markDefs":[],"style":"normal"},{"_key":"87f0262f3362","_type":"block","children":[{"_key":"40f6b650e157","_type":"span","marks":["strong"],"text":"What’s one thing we can all do at home to make time for healing?"}],"markDefs":[],"style":"h4"},{"_key":"6891b38b5fc0","_type":"editorialImageCarousel","items":[{"_key":"b268fccc0713","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-5adae0f36397dd216e3904ef5142cdee213b97e9-7200x4008-png","_type":"reference"}}}}]},{"_key":"68055357ae23","_type":"block","children":[{"_key":"ab278c4caca5","_type":"span","marks":["strong"],"text":"Join #TheMakingOf in real-time, with live brainstorms, polls, and more ways to co-create with us on"},{"_key":"ea48403fa894","_type":"span","marks":[],"text":" "},{"_key":"54dffbf83005","_type":"span","marks":["strong","6520cff26234"],"text":"Instagram"},{"_key":"7170da00632a","_type":"span","marks":["strong"],"text":"."},{"_key":"31abd18cb5c10","_type":"span","marks":[],"text":"\n"}],"markDefs":[{"_key":"6520cff26234","_type":"externalLink","linkType":"text","url":"https://www.instagram.com/asktia/"}],"style":"h4"}],"image":{"_type":"image","asset":{"_ref":"image-7c0abf202396465fa0e5f69044ab2294db8b2112-7500x2400-png","_type":"reference"}},"modules":[{"_key":"4a4f476441d5","_type":"shape","backgroundColor":"bcb","shapeColor":"bcw","shapeType":"shape-3"},{"_key":"01354506f1bc","_type":"furtherReading","articles":[{"_key":"fcbeb8d1d659","_ref":"f055c5b8-10dd-4a3a-88f8-348ad74dab1e","_type":"reference"},{"_key":"44ceecf97d7a","_ref":"3e3e1823-339b-44c3-b473-90d323aa1df0","_type":"reference"},{"_key":"62c4e5a19688","_ref":"c8f7f9a3-3dc5-45a4-aeab-89e9b0c808ce","_type":"reference"}],"title":"MORE READS"}],"publishedAt":"2021-03-19T04:00:00.000Z","slug":{"_type":"slug","current":"meet-the-maker-elana-weisberg"},"status":"production","subTitle":"An interview with Tia's Lead Acupuncturist","title":"Meet the Maker: Elana Weisberg","topics":[{"_key":"bfa9843a9a84","_ref":"52909ed4-6c00-4b08-bfee-cee50984c63b","_type":"reference"}]}},"id":"e86d8b5c-11d2-5d49-bcfc-ac86ffe46423","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"f88e3d5d32424abdec69965cd41f005b","counter":97,"owner":"gatsby-source-sanity"}},{"_id":"1ccf8879-455e-4444-9944-306ff31f6a9f","_type":"editorial","_createdAt":"2020-11-12T15:52:05Z","_rev":"abnp28aPCgS4IXCaE8aeOV","_updatedAt":"2025-03-31T16:19:41Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"b1823da2-c799-4bf8-b93f-3a8c8e954890","_type":"reference"},"authors":[{"_key":"956c387106f2","_ref":"1d6ce256-595a-4357-89ae-bda37a32224e","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-7b375bc7635d5b37a3a46258915d8167946a49cf-2800x1600-png","_type":"reference"}},"editorialText":[{"_key":"f54cf010c887","_type":"block","children":[{"_key":"5bf59074f74e","_type":"span","marks":[],"text":"Today is a big day! Tia is now available in Los Angeles and coming to more cities in 2021. With virtual and in-person legs, Tia makes healthcare more convenient, collaborative and connected. And by making Tia available to women beyond New York City, we’re one step closer to making “the Tia Way,” the new standard of care for women everywhere."}],"markDefs":[],"style":"large"},{"_key":"f3f3831a8895","_type":"sectionHeader","title":"The perils of expansion: where, when, and how to scale!"},{"_key":"f11cfa5ce1d6","_type":"block","children":[{"_key":"28790e1ba893","_type":"span","marks":[],"text":"We started Tia with a grand vision to architect a fundamentally new and distinctly female model of care for the modern healthcare system. When we say “new model of care,” we mean reimagining everything (I mean everything) end-to-end — from the types of providers that work in a women’s health clinic, to the look, feel, and function of a doctor’s office, to the technology we use to connect patients and providers, to the questions we ask on our health record, to the gowns, the socks — and yes, even the temperature! Throughout Tia’s history, no detail has been too small in the making of the very first modern medical home for women"},{"_key":"196d30f084ee","_type":"span","marks":["strong"],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"ba7fd8b31b75","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-ad1d29de0ac80222745a024f8f1c1403f299fa33-1379x730-png","_type":"reference"}}}},{"_key":"5a7c93a963d1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4957c7bcd41804da574cef048b5a9c8adf9e24f2-1379x730-png","_type":"reference"}}}},{"_key":"a73673670c86","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-0d1e747bf75444e37ef7140f139fcda4e6fe8014-1379x730-png","_type":"reference"}}}}]},{"_key":"80b816e305c3","_type":"block","children":[{"_key":"d8056c2317990","_type":"span","marks":[],"text":"We were well on our way to bringing the Tia Way to more women when Covid-19 hit. First and foremost, we oriented our attention to the crisis in New York City. We temporarily closed our physical doors and went 100% virtual, serving as the first line of response for Covid mayhem to keep women out of NYC’s inundated ERs. And, we rolled out additional support including mental healthcare and "},{"_key":"4bc4851dbb7b","_type":"span","marks":["b76b64872bf1"],"text":"guides"},{"_key":"3f366a8cfcfe","_type":"span","marks":[],"text":" to navigating insurance coverage amidst changes to employment. The first three months of Covid were a stark reminder that Tia’s role as a healthcare provider was not limited to the traditional practice of medicine alone."}],"markDefs":[{"_key":"b76b64872bf1","_type":"internalLink","linkType":"text","reference":{"_ref":"825e42cf-8486-4b66-b605-2ac8f8778797","_type":"reference"}}],"style":"normal"},{"_key":"2fd46a27a66d","_type":"sectionHeader","title":"Despite the stressors inherent to the crisis, there were moments of light."},{"_key":"acbc714f37ab","_type":"block","children":[{"_key":"4190bf1e2162","_type":"span","marks":[],"text":"We learned that women wanted — and trusted — Tia to be their therapist and saw mental health as integral to, not separate from, their physical healthcare."}],"markDefs":[],"style":"normal"},{"_key":"aee6da5311f4","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e36d09edf7af6d322f3cb0fe0d5e2a34cf71e0d8-1379x544-png","_type":"reference"}}}}]},{"_key":"9b36c45cce9d","_type":"block","children":[{"_key":"aa07a801b6060","_type":"span","marks":[],"text":"We learned that virtual care does not have to be a lesser-than version of in-person care."}],"markDefs":[],"style":"normal"},{"_key":"c6c8dd2ed09a","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7fdc6ab6c049b4d9bb6cad8bcd49e287ae00aa2e-1379x544-png","_type":"reference"}}}}]},{"_key":"9a548174b23c","_type":"block","children":[{"_key":"fbcf4fc138e5","_type":"span","marks":[],"text":"We learned that Tia’s role as an information provider — a translational bridge between science and the layperson — was foundational at a time of rampant misinformation and confusion."}],"markDefs":[],"style":"normal"},{"_key":"10470d2fa9e5","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f1ad37644bdaa4275d93fc4ef00531747887510-1379x544-png","_type":"reference"}}}}]},{"_key":"9d8554084b60","_type":"block","children":[{"_key":"07a1a4ed8c55","_type":"span","marks":[],"text":"Nine months into the most harrowing global pandemic of our lifetimes, Tia has never been stronger. We’ve made some hard decisions on what to do, and more importantly, what not to do — all while staying true to our north star — positioning us for thoughtful, intentional scale."}],"markDefs":[],"style":"normal"},{"_key":"67870a8d4c5e","_type":"sectionHeader","title":"So, why LA? What Angelenos can expect from Tia."},{"_key":"dc64a26cd429","_type":"block","children":[{"_key":"21e7908eb4b2","_type":"span","marks":[],"text":"We know that women around the country want Tia. And we have big plans to bring Tia Care to you! Choosing where to expand first was a tough call — so is scaling thoughtfully and at the appropriate velocity. With the launch of Tia in Los Angeles and more cities soon, we commit to being "},{"_key":"9e7c465d0da1","_type":"span","marks":["em"],"text":"forever the same, and always new "},{"_key":"97218db1236b","_type":"span","marks":[],"text":"— while never losing sight of those details that make the Tia Way one-of-a-kind. That means:\n"}],"markDefs":[],"style":"normal"},{"_key":"c388d256aa43","_type":"block","children":[{"_key":"3e3240552802","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"eb70f062695a","_type":"block","children":[{"_key":"438dbe349e3c","_type":"span","marks":[],"text":"1. Virtual-first, not virtual-only"}],"markDefs":[],"style":"h2"},{"_key":"f5c50204b271","_type":"block","children":[{"_key":"da3377e570dd","_type":"span","marks":[],"text":"We’ve been wowed by the ways in which the events of 2020 have enabled us to deliver more care on the Internet than ever before — all while improving, not compromising, quality. While we do not attempt to do Pap tests over Zoom (we promise!), we have cracked how to make healthcare"},{"_key":"777c1e18bb391","_type":"span","marks":["em"],"text":" even more"},{"_key":"777c1e18bb392","_type":"span","marks":[],"text":" convenient, accessible, and personalized than before by delivering care virtually "},{"_key":"777c1e18bb393","_type":"span","marks":["em"],"text":"and in-person"},{"_key":"777c1e18bb394","_type":"span","marks":[],"text":" when you need it."}],"markDefs":[],"style":"normal"},{"_key":"ed92b896c015","_type":"block","children":[{"_key":"6a1381a10fdf0","_type":"span","marks":[],"text":"Yes, we can prescribe birth control or treat a UTI virtually; but we can also diagnose or manage chronic conditions virtually, such as PCOS, endometriosis, or migraines. And most important to us, we can deliver more preventive health virtually than we ever could have imagined — and continue your care journey in person for physical exams, bloodwork, and ultrasounds when needed."}],"markDefs":[],"style":"normal"},{"_key":"465377a9f3c7","_type":"block","children":[{"_key":"efebc1d7664b","_type":"span","marks":["strong"],"text":"What this means for women in LA: You can get virtual Tia care today, and in-person Tia Care in early 2021!"}],"markDefs":[],"style":"large"},{"_key":"4a4e4fc244a5","_type":"block","children":[{"_key":"f8745ed1cfad0","_type":"span","marks":[],"text":"Become a Tia member and get virtual primary care, mental health, and gynecology, starting today. And in early 2021, continue your care journey with Tia in person — for pelvic exams, ultrasounds, acupuncture, the works — at our first LA location in Silver Lake. And if you need in-person care in the meantime, we’ll connect you with a Tia-vetted provider near you."}],"markDefs":[],"style":"normal"},{"_key":"83226a31654d","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"6118ee38fe09","_type":"span","marks":[],"text":"Finally, get virtual & in-person women's health that connect!"}],"markDefs":[],"style":"h4"},{"_key":"5153ed8d2705","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Join Tia ","linkType":"join","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}]}]},{"_key":"82fdf8389345","_type":"block","children":[{"_key":"f165b68827b8","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"f574f18b2068","_type":"block","children":[{"_key":"510b519b15ac","_type":"span","marks":[],"text":"2. Integrative, whole women’s health"}],"markDefs":[],"style":"h2"},{"_key":"57f9db648eed","_type":"block","children":[{"_key":"fdb19f2183f1","_type":"span","marks":[],"text":"The events of 2020 have shined a spotlight on the importance of whole women’s health that is inclusive of physical, mental, and emotional well-being. In NYC, we saw a 400% increase in mental health related messages on our platform with the onset of Covid — a testament to the lack of and critical need for women’s mental healthcare. And we know women — and especially women in Los Angeles — love wellness and don’t see it as “separate” from healthcare. In fact, more than "},{"_key":"87e8f635b528","_type":"span","marks":["f9438a5b06ae"],"text":"60% of women in Los Angeles"},{"_key":"95e2ea7b3bb4","_type":"span","marks":[],"text":" use complementary and alternative medicine. The problem is, the majority of these wellness-oriented practitioners come at a steep out-of-pocket price and more often than not, do not connect with, or even conflict with a woman's core primary care — leaving patients frustrated and confused on what advice to take."}],"markDefs":[{"_key":"f9438a5b06ae","_type":"externalLink","linkType":"text","url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5359242/"}],"style":"normal"},{"_key":"66510138884c","_type":"block","children":[{"_key":"9eb278b5fbd70","_type":"span","marks":[],"text":"At Tia, we practice both "},{"_key":"e876e848d8db1","_type":"span","marks":["em"],"text":"integrated"},{"_key":"e876e848d8db2","_type":"span","marks":[],"text":" and "},{"_key":"e876e848d8db3","_type":"span","marks":["em"],"text":"integrative"},{"_key":"e876e848d8db4","_type":"span","marks":[],"text":" medicine. 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And primary care is close behind; the "},{"_key":"9287dc9cc745","_type":"span","marks":["1c2c9b96e9eb"],"text":"average wait time"},{"_key":"a49e9729f644","_type":"span","marks":[],"text":" to see a Primary Care Provider in Los Angeles is 42 days."}],"markDefs":[{"_key":"1c2c9b96e9eb","_type":"externalLink","linkType":"text","url":"https://www.merritthawkins.com/uploadedFiles/MerrittHawkins/Content/Pdf/mha2017waittimesurveyPDF.pdf"},{"_key":"02ff78476dda","_type":"externalLink","linkType":"text","url":"https://www.doximity.com/press_releases/new_study_reveals_growing_threat_of_obgyn_shortages"}],"style":"normal"},{"_key":"9447b58320a5","_type":"block","children":[{"_key":"67b28a8bccc10","_type":"span","marks":[],"text":"At Tia, affordability and accessibility are table stakes. That means accepting as many insurance plans as we can to reduce your cost of care, which is not the norm for integrative care providers. And, ensuring you can get healthcare on "},{"_key":"67b28a8bccc11","_type":"span","marks":["em"],"text":"your schedule"},{"_key":"67b28a8bccc12","_type":"span","marks":[],"text":" — same day, early AM, and evenings."}],"markDefs":[],"style":"normal"},{"_key":"9cdde793ab75","_type":"block","children":[{"_key":"c360ab05f9d3","_type":"span","marks":["strong"],"text":"What this means for women in LA:  Put your insurance to work for care at Tia!"}],"markDefs":[],"style":"large"},{"_key":"d8ca3865dac3","_type":"block","children":[{"_key":"e3cf0b62d2a6","_type":"span","marks":[],"text":"Once a member, you can use your insurance for primary care and gynecology services (and when we open our in-person location, acupuncture too!). As of today, we accept some plans from Aetna, Cigna, United, Anthem BCBS, Blue Shield of California, and are working to take more insurance plans soon. "}],"markDefs":[],"style":"normal"},{"_key":"c74082cd6335","_type":"block","children":[{"_key":"1275606001f5","_type":"span","marks":[],"text":"4. High-quality providers with the distinctly Tia sparkle"}],"markDefs":[],"style":"h2"},{"_key":"ff046b822117","_type":"block","children":[{"_key":"b6dbf2a1bcf90","_type":"span","marks":[],"text":"While we’re all about technology improving healthcare, we’ve recognized since day one that technology alone cannot fix healthcare. Good healthcare is about people — specifically, top-notch providers and care teams that yes, practice great medicine, but also make you feel seen, heard, and cared for in outsized ways."}],"markDefs":[],"style":"normal"},{"_key":"a6512c4278eb","_type":"block","children":[{"_key":"ca50a2e537de0","_type":"span","marks":[],"text":"To achieve this, we’ve invested heavily in building our own Care Team from scratch. This is intentional and means slower scale — a tradeoff we’re okay with, in service of quality. In practical terms, that means that everyone you interact with on the Tia platform from your Care Coordinator to an OB/GYN is employed, vetted, and trained by Tia. Unlike most virtual care offerings, we are not a network or a portal to random doctors via Zoom."}],"markDefs":[],"style":"normal"},{"_key":"787889939ba3","_type":"block","children":[{"_key":"e159e6279535","_type":"span","marks":["strong"],"text":"What this means for women in LA: Get high-quality care from Tia-vetted providers you trust."}],"markDefs":[],"style":"large"},{"_key":"68962a967d26","_type":"block","children":[{"_key":"580f4f09c616","_type":"span","marks":[],"text":"As a Tia member, you get more than a doctor; you get a highly-vetted integrative Care Team who works together — not against each other! — to manage your whole health virtually and in person. You can be confident in the quality, the information sharing (no need to repeat yourself!), and “baton passes” that make your healthcare, whether digital or physical, smooth and seamless."}],"markDefs":[],"style":"normal"},{"_key":"cd1cfef75144","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"d6d864580df1","_type":"span","marks":[],"text":"We believe in collaborative, relationship-based care."}],"markDefs":[],"style":"h4"},{"_key":"47af4cd1aa30","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Meet the LA Care Team","linkType":"button","reference":{"_ref":"e377a479-e152-4105-bfd8-cd8af403f8d8","_type":"reference"}}]}]},{"_key":"a6dc6f2e3be5","_type":"sectionHeader","title":"What’s next?!"},{"_key":"c14faeaa62cf","_type":"block","children":[{"_key":"06ff20d73f2d","_type":"span","marks":[],"text":"In typical Tia style, we will continue to look to you, our community, to inform where we go next, and how to improve our products and services. You, the women "},{"_key":"b2a581956aac","_type":"span","marks":["1c163a5181b7"],"text":"who cast their votes"},{"_key":"fa5d5b629d93","_type":"span","marks":[],"text":" for Tia Clinics near them, track their cycle, health & wellness in our app, read & share our educational content, and send us their wants, needs & dreams are critical co-creators in shaping the future of women’s health. Our ask: continue to build and share along with us! One clinic, one city at a time, we can improve women’s healthcare for women everywhere."}],"markDefs":[{"_key":"1c163a5181b7","_type":"internalLink","linkType":"text","reference":{"_ref":"9b061bf7-f926-43be-8614-aa477d9eed59","_type":"reference"}}],"style":"normal"}],"image":{"_type":"image","asset":{"_ref":"image-7b375bc7635d5b37a3a46258915d8167946a49cf-2800x1600-png","_type":"reference"}},"publishedAt":"2020-11-17T05:00:00.000Z","slug":{"_type":"slug","current":"women-of-los-angeles-your-modern-medical-home-is-here"},"status":"production","title":"LA, Meet The Modern Medical Home | The Tia Take","topics":[{"_key":"b5228eee6d43","_ref":"52909ed4-6c00-4b08-bfee-cee50984c63b","_type":"reference"}]},"metaInformation":{"_type":"metaCard","metaDescription":"Tia is now available in LA, offering a new standard of care with gynecology, primary care,mental health care & acupuncture. 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But we aren't willing to sacrifice our 'special sauce,' moments of delight that energize our clinics and put the soul back in medicine. With #TheMakingOf our second clinic in L.A., the challenge was to find the just-right balance of high-function and form.\n\nWant to check out Tia's spaces? "},{"_key":"f67b4ab38260","_type":"span","marks":["f54acab31324"],"text":"Join Now"}],"markDefs":[{"_key":"f54acab31324","_type":"internalLink","linkType":"text","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}],"style":"large"},{"_key":"9b1b2e4ecdc9","_type":"sectionHeader","title":"The Set Up: how we got here "},{"_key":"34b087c3886a","_type":"block","children":[{"_key":"4c7ff583ff7e","_type":"span","marks":[],"text":"Pre-Covid, 100% of everything we did at Tia took place in our physical clinics, from exams to events. Then the world changed, and we did too. The rise of virtual care made us question the future of our IRL clinics…spoiler alert, we think physical spaces are still key to care. Saying no to virtual-only meant figuring out how to heal our physical spaces by asking:"}],"markDefs":[],"style":"normal"},{"_key":"b6e7ce5427f0","_type":"block","children":[{"_key":"082f6cf77c35","_type":"span","marks":["strong"],"text":"How does a "},{"_key":"7a9afc421ce1","_type":"span","marks":["strong","61a77680ca27"],"text":"waiting room work with social distancing"},{"_key":"3e7a07466a4f","_type":"span","marks":["strong"],"text":"? "}],"level":1,"listItem":"bullet","markDefs":[{"_key":"61a77680ca27","_type":"annotation","text":[{"_key":"b17f203b0170","_type":"block","children":[{"_key":"e8aa9b28b9c2","_type":"span","marks":[],"text":"Asking from 6-feet away..."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"ed33794164f1","_type":"block","children":[{"_key":"b47d9acfad700","_type":"span","marks":["strong"],"text":"How do we create "},{"_key":"0a33ed2a63db","_type":"span","marks":["strong","df2ff4aeb98b"],"text":"moments of delight "},{"_key":"f4f95687a2d0","_type":"span","marks":["strong"],"text":"within our spaces when we’re all hyper-focused on the less sexy stuff, like sanitizer, safety procedures, and all the Covid protocols?"}],"level":1,"listItem":"bullet","markDefs":[{"_key":"df2ff4aeb98b","_type":"annotation","text":[{"_key":"c35ec62f2eb9","_type":"block","children":[{"_key":"8bd937fa888a","_type":"span","marks":[],"text":"Think: boldly-colored waiting area and lush gardens!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"4c97dd4e4a0f","_type":"block","children":[{"_key":"55feaec4c9dd0","_type":"span","marks":["strong"],"text":"How do we "},{"_key":"603c7058e90b","_type":"span","marks":["strong","d19443738f47"],"text":"design our spaces to meet the distinct needs of our providers"},{"_key":"dae01d57661e","_type":"span","marks":["strong"],"text":" working day in and day out on the frontlines to serve *you* !? "}],"level":1,"listItem":"bullet","markDefs":[{"_key":"d19443738f47","_type":"annotation","text":[{"_key":"a9648216eb86","_type":"block","children":[{"_key":"a608416da8cb","_type":"span","marks":[],"text":"Yes, doctors and nurses deserve human-centric design, too!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"8b90dd65ab99","_type":"block","children":[{"_key":"1d284e2531cd0","_type":"span","marks":["strong"],"text":"How do we incorporate your feedback into everything we do..."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"1e6f99e612c1","_type":"editorialImageCarousel","items":[{"_key":"4e8e64af92a3","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-3b874ca557fa7ca2775873aaa0ffa9a32295e23b-7200x4008-png","_type":"reference"}}}}]},{"_key":"dc4311a09f0e","_type":"sectionHeader","title":"Meet the Makers: the people behind our process, who help us make progress"},{"_key":"8079649be0c5","_type":"editorialImageCarousel","items":[{"_key":"76feca7f7544","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2769443814514490ca864853faf9e77dfa01b0df-7200x4008-png","_type":"reference"}}}}],"spacing":"pys"},{"_key":"3fdc594a6018","_type":"block","children":[{"_key":"37c414886f51","_type":"span","marks":["strong"],"text":"\"Healing to me means working towards getting back to the space and place where I feel inspired, strong, and energized. It’s not only a physical process, but a mental and emotional one as well.\" -"},{"_key":"4852d493c129","_type":"span","marks":["90724425cd19","strong"],"text":"Alda Ly"},{"_key":"aae4d493ee81","_type":"span","marks":["strong"],"text":" "}],"markDefs":[{"_key":"90724425cd19","_type":"annotation","text":[{"_key":"e7fa53e75f8d","_type":"block","children":[{"_key":"61b26425b249","_type":"span","marks":[],"text":"Read our full interview with Alda "},{"_key":"5da19f7f1713","_type":"span","marks":["1b159d3c5f71"],"text":"here"},{"_key":"83d4e81f8923","_type":"span","marks":[],"text":"!"}],"markDefs":[{"_key":"1b159d3c5f71","_type":"annotationLink","reference":{"_ref":"3e3e1823-339b-44c3-b473-90d323aa1df0","_type":"reference"}}],"style":"normal"}]}],"style":"large"},{"_key":"16c70c4f0ac6","_type":"sectionHeader","title":"Design By the Numbers"},{"_key":"035be6aae5ec","_type":"block","children":[{"_key":"11db172b4259","_type":"span","marks":[],"text":"Our design process starts by asking questions - a lot of them. From there we look to you and our team of amazing architects and designers to help shape our process and progress. While it’s hard to keep track of all the decisions (and Slack messages) that go into a single space, we thought we’d show you a few of the numbers that stood out in Tia, LA."}],"markDefs":[],"style":"normal"},{"_key":"34f726d5b702","_type":"editorialImageCarousel","items":[{"_key":"ed72050c3d91","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4ea4cd96ab63f5e1007c34fbbae0a7ad2bf3a0d5-7200x4008-png","_type":"reference"}}},"text":[{"_key":"b3edae60d37b","_type":"block","children":[{"_key":"a23157cd8176","_type":"span","marks":[],"text":"\"Co-creation was HUGE part of building the NY clinic. We asked our community so many questions from “where do you put your underwear” (hint: they had no idea where to put it) to how do you want your provider to engage with you during your appointment.\" - "},{"_key":"bd53b5f8b019","_type":"span","marks":["strong"],"text":"Allie Ball, Head of Design"}],"markDefs":[],"style":"normal"}]},{"_key":"c128e4ca5e6e","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e829e9dab338eca5ccc1903460d35d339f95c28a-7200x4008-png","_type":"reference"}}}},{"_key":"648c6eec7805","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-df7585de2a7ec7800797b1e1cf74eb86e34e376b-7200x4008-png","_type":"reference"}}}}]},{"_key":"8970afb419dc","_type":"sectionHeader","title":"The Making Of: our in-clinic mural "},{"_key":"e9454978bd43","_type":"block","children":[{"_key":"c3dca1a23407","_type":"span","marks":[],"text":"A picture says a thousand words, and for us a simple, “hi” isn’t enough. Take our NYC space where you’re greeted by: the wonderfully bold, Alexa Proba. Now, that we’ve moved to LA, we’ve created a mural that will sit behind our front desk and greet you each time you’re in our clinic. Here’s how we made it together:"}],"markDefs":[],"style":"normal"},{"_key":"247b142a0c1d","_type":"editorialImageCarousel","items":[{"_key":"308f70af8246","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-f0ccbe56ec8146c952bdbe48c037467dcb9b5b3e-7200x4008-png","_type":"reference"}}}},{"_key":"70072e48d1eb","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-564ebc3c9093a1b190916871e5d132d3729f626e-7200x4008-png","_type":"reference"}}},"text":[{"_key":"7c58ba4f2e75","_type":"block","children":[{"_key":"ca6bf4ac451a","_type":"span","marks":[],"text":"In NYC we developed a program that treats our walls like gallery space for artists, where they are free to hang their work, host an opening, and we invited our community to join. We’ve worked with "},{"_key":"29e991968fe0","_type":"span","marks":["cfbf5a117037"],"text":"Marliegh Culver "},{"_key":"a4f5a1a617a4","_type":"span","marks":[],"text":"and "},{"_key":"acff0fa3060b","_type":"span","marks":["e803c750cc3e"],"text":"Simone Noronha"},{"_key":"bd75fe761772","_type":"span","marks":[],"text":", and are excited to bring in more work and creativity over the next year. But we need your help!"}],"markDefs":[{"_key":"cfbf5a117037","_type":"externalLink","url":"https://www.instagram.com/marleighculver/?hl=en"},{"_key":"e803c750cc3e","_type":"externalLink","url":"https://www.instagram.com/simonenoronha/?hl=en"}],"style":"normal"}]},{"_key":"315d4c73ca63","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f872f256c5d51a83bf994277ae2201d7e65003b-7200x4008-png","_type":"reference"}}}},{"_key":"dd8062e86855","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7787d441eebdff3f048e20ab155ee228bd9a17a4-7200x4008-png","_type":"reference"}}}},{"_key":"ce94573260d1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-25e632c0ff3c4f11cc9d96ad252ade1d236dec38-7200x4008-png","_type":"reference"}}},"text":[{"_key":"5f7247b45208","_type":"block","children":[{"_key":"18746e3e2c3d","_type":"span","marks":["strong"],"text":"Option 1: The Soother"},{"_key":"92f3d044a7dd","_type":"span","marks":[],"text":"\nMinimal and calm, The Soother creates a gentle relaxing vibe — very L.A.!"}],"markDefs":[],"style":"normal"},{"_key":"34f5f0c92426","_type":"block","children":[{"_key":"efcff981b2df","_type":"span","marks":["strong"],"text":"Option 2: The Energizer"},{"_key":"28fc805b3254","_type":"span","marks":[],"text":"\nBold and bright, The Energizer is the life of our waiting room party — perfect for 8AM appointments."}],"markDefs":[],"style":"normal"},{"_key":"fcd058fd1755","_type":"block","children":[{"_key":"aa72fe67af0d","_type":"span","marks":["strong"],"text":"Option 3: The Wild Child"},{"_key":"4878ca3fbd03","_type":"span","marks":[],"text":"\nCooly collaged, The Wild Child is the most hand-done and will inspire you with its brightest side."}],"markDefs":[],"style":"normal"}]}]},{"_key":"b452305410f6","_type":"sectionHeader","title":"Breakout Session: how can plants help us get and stay well?"},{"_key":"aa517249c703","_type":"block","children":[{"_key":"7ebd093f6990","_type":"span","marks":[],"text":"We love how greenery feels and makes a space come alive. 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I’m a big believer in healing through Biophilic Design in particular -- that nature, and in turn the patterns, sounds, light, smells that remind us of nature, "},{"_key":"d084cd378cbe","_type":"span","marks":["594d958857be"],"text":"heal and re-charge us"},{"_key":"a869589d655e","_type":"span","marks":[],"text":". "}],"markDefs":[{"_key":"594d958857be","_type":"annotation","text":[{"_key":"9daca6901ff8","_type":"block","children":[{"_key":"2c7ea551852c","_type":"span","marks":[],"text":"Taking a walk in a forest is amazing for the soul. It turns out that, even if you can’t do that, just inspiring similar feelings while indoors is also healthy."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"c44016c10f15","_type":"editorialImageCarousel","items":[{"_key":"5d94891a39fd","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008-png","_type":"reference"}}}}]},{"_key":"cc6c82b3ae7a","_type":"block","children":[{"_key":"d4df870dd2b5","_type":"span","marks":["strong"],"text":"How does being a woman (patient and mamma) shape your approach to design and your work with Tia?"}],"markDefs":[],"style":"h4"},{"_key":"9716e6ca8f48","_type":"block","children":[{"_key":"7e80b6556140","_type":"span","marks":[],"text":"At ALA, we always start our work thinking about the everyday experiences of the people who inhabit our spaces, so of course designing for Tia was tremendously personal for me (and my team of amazing women). Unfortunately we’re all too familiar with the kind of dreary experience that women’s health experiences often turn out to be. I gave birth twice in the past two years, which means LOTS of doctors visits--and while I’ve had amazing doctors, I’ve always received care in uninspiring, grey spaces. And everyone at ALA has had similar experiences. So designing Tia was almost a selfish exercise -- we wanted to design the experience we would want for ourselves."}],"markDefs":[],"style":"normal"},{"_key":"ff58e1c04ee0","_type":"block","children":[{"_key":"78c57d39b518","_type":"span","marks":["strong"],"text":"Let’s talk about the newest Tia clinic - Tia, LA - what was your big picture goal for the space?"}],"markDefs":[],"style":"h4"},{"_key":"f44fdf3a6be0","_type":"block","children":[{"_key":"4d53eb295f58","_type":"span","marks":[],"text":"While we’ve got a number of exciting projects in development with Tia, LA is particularly exciting for us. We see the LA clinic as a community hub for women’s health and the Silver Lake location couldn’t be a better fit. The LA space is also a dream from a design perspective because it has a beautiful back patio that looks over the Hollywood Hills. We knew outdoor space would be especially important to Tia’s community in the time of COVID, so we really leveraged it as an extension of the space for members and Tia’s staff."}],"markDefs":[],"style":"normal"},{"_key":"f13e05809193","_type":"block","children":[{"_key":"a0189bc716ff","_type":"span","marks":["strong"],"text":"What is your favorite design/architecture moment within the space?"}],"markDefs":[],"style":"h4"},{"_key":"f69fff0a7528","_type":"block","children":[{"_key":"ba2885302e19","_type":"span","marks":[],"text":"The view when arriving at the front desk is pretty epic… You’re blanketed with daylight from the skylights above and can peer down the arched corridor through the boldly-colored waiting area all the way to the lush garden in the back overlooking the hills -- it’s very Tia!"}],"markDefs":[],"style":"normal"},{"_key":"788c1e53c453","_type":"block","children":[{"_key":"24a41c14daeb","_type":"span","marks":["strong"],"text":"What’s something most people won’t notice, but they should?"}],"markDefs":[],"style":"h4"},{"_key":"59870829b1f7","_type":"block","children":[{"_key":"88330505a16f","_type":"span","marks":[],"text":"We made a point to designate personal space for members within the exam rooms so you’ve got a space to change, leave your belongings, and refresh after an exam that’s private and exclusively yours. We hope this blends in seamlessly with the rest of the Tia experience, but it was a space we really spent some time on. Also, in the exam rooms, we also made sure to hide as much of the clinical tools and implements as possible from view to create a calming experience."}],"markDefs":[],"style":"normal"},{"_key":"46c712512cb8","_type":"block","children":[{"_key":"9c4bc2feafb5","_type":"span","marks":["strong"],"text":"What do you hope people feel when they are able to spend time with us?"}],"markDefs":[],"style":"h4"},{"_key":"ff8dd588b3ee","_type":"block","children":[{"_key":"6bc873073a40","_type":"span","marks":[],"text":"Calm, comfortable, taken care of, and inspired."}],"markDefs":[],"style":"normal"},{"_key":"38ee626cb7b4","_type":"block","children":[{"_key":"c684579fcd47","_type":"span","marks":["strong"],"text":"One thing, we’d love to learn a little more about is biophilic design and how you worked those principles into our space?"}],"markDefs":[],"style":"h4"},{"_key":"001408813821","_type":"block","children":[{"_key":"725e30fb040a","_type":"span","marks":[],"text":"When people hear the term ‘biophilic design,’ they often think of lush plants, green walls, hanging planters, etc. While we love how greenery feels and makes a space come alive, our team prefers taking a deeper dive into how we can incorporate "},{"_key":"379e2530556f","_type":"span","marks":["3dba5f0ddd29"],"text":"biophilic design"},{"_key":"5dcd5a243539","_type":"span","marks":[],"text":" beyond just adding plants. "}],"markDefs":[{"_key":"3dba5f0ddd29","_type":"annotation","text":[{"_key":"ec5a2016f5e8","_type":"block","children":[{"_key":"0e110fdca392","_type":"span","marks":[],"text":"Biophilic design considers how humans connect with nature in physical spaces. It has proven health benefits like stress reduction and improved cognitive function!"}],"markDefs":[],"style":"normal"},{"_key":"a970bb37cfc2","_type":"block","children":[{"_key":"67a6cab7d7a50","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"f3673b6daf13","_type":"editorialImageCarousel","items":[{"_key":"71f763782505","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-1e90068bdff08719f84036287e341b8ebea2cb5a-7200x4008-png","_type":"reference"}}}}]},{"_key":"73966f244c19","_type":"block","children":[{"_key":"b5b24ab75533","_type":"span","marks":[],"text":"Referencing a lot a really great research and guidelines by Terrapin Bright Green, some examples of how we incorporated biophilic design elements include using "},{"_key":"6e49c84eef70","_type":"span","marks":["69820f35fe0e"],"text":"dynamic and diffused light"},{"_key":"01f4f5fa3759","_type":"span","marks":[],"text":", visual connection with nature, and calming views."}],"markDefs":[{"_key":"69820f35fe0e","_type":"annotation","text":[{"_key":"616716f5ca41","_type":"block","children":[{"_key":"e18b3c41167f","_type":"span","marks":[],"text":"Light and shadow that change throughout the day from skylights"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"f82e0df656b6","_type":"editorialImageCarousel","items":[{"_key":"71f763782505","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-efd401b9611187df5ebe2911ee03e6f47e5e82cc-7200x4008-png","_type":"reference"}}}}]},{"_key":"ecd31d2496da","_type":"block","children":[{"_key":"4d28f9071e92","_type":"span","marks":["strong"],"text":"How can we mimic the same lush plant-filled vibe in our own spaces?"}],"markDefs":[],"style":"h4"},{"_key":"882b276a50fe","_type":"block","children":[{"_key":"af7915520c0b","_type":"span","marks":[],"text":"There are very easy and inexpensive ways to bring biophilic design to your own spaces. 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Bring in the scents and sounds of nature with a diffuser, opening windows when possible in order to feel a breeze or see your curtains gently moving, using natural materials or materials with naturally-occurring complex patterns, and incorporating soft curves in furniture and artwork."}],"markDefs":[],"style":"normal"},{"_key":"c1a550f22ad7","_type":"editorialImageCarousel","items":[{"_key":"f36df88592a6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-56302d6ac491cdd1db0759e9f79bd4f723932bc7-7200x4008-png","_type":"reference"}}}}]},{"_key":"4e02e642b98a","_type":"block","children":[{"_key":"d1434f164093","_type":"span","marks":["strong"],"text":"Join #TheMakingOf in real time, with live brainstorms, polls and more ways to co-create with us on "},{"_key":"a34225d7b309","_type":"span","marks":["strong","3145a2d0c60b"],"text":"Instagram"},{"_key":"6d630afb03c2","_type":"span","marks":["strong"],"text":". 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But we aren't willing to sacrifice our 'special sauce,' moments of delight that energize our clinics and put the soul back in medicine. With #TheMakingOf our second clinic in L.A., the challenge was to find the just-right balance of high-function and form.\n\nWant to check out Tia's spaces? "},{"_key":"f67b4ab38260","_type":"span","marks":["f54acab31324"],"text":"Join Now"}],"markDefs":[{"_key":"f54acab31324","_type":"internalLink","linkType":"text","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}],"style":"large"},{"_key":"9b1b2e4ecdc9","_type":"sectionHeader","title":"The Set Up: how we got here "},{"_key":"34b087c3886a","_type":"block","children":[{"_key":"4c7ff583ff7e","_type":"span","marks":[],"text":"Pre-Covid, 100% of everything we did at Tia took place in our physical clinics, from exams to events. Then the world changed, and we did too. The rise of virtual care made us question the future of our IRL clinics…spoiler alert, we think physical spaces are still key to care. Saying no to virtual-only meant figuring out how to heal our physical spaces by asking:"}],"markDefs":[],"style":"normal"},{"_key":"b6e7ce5427f0","_type":"block","children":[{"_key":"082f6cf77c35","_type":"span","marks":["strong"],"text":"How does a "},{"_key":"7a9afc421ce1","_type":"span","marks":["strong","61a77680ca27"],"text":"waiting room work with social distancing"},{"_key":"3e7a07466a4f","_type":"span","marks":["strong"],"text":"? "}],"level":1,"listItem":"bullet","markDefs":[{"_key":"61a77680ca27","_type":"annotation","text":[{"_key":"b17f203b0170","_type":"block","children":[{"_key":"e8aa9b28b9c2","_type":"span","marks":[],"text":"Asking from 6-feet away..."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"ed33794164f1","_type":"block","children":[{"_key":"b47d9acfad700","_type":"span","marks":["strong"],"text":"How do we create "},{"_key":"0a33ed2a63db","_type":"span","marks":["strong","df2ff4aeb98b"],"text":"moments of delight "},{"_key":"f4f95687a2d0","_type":"span","marks":["strong"],"text":"within our spaces when we’re all hyper-focused on the less sexy stuff, like sanitizer, safety procedures, and all the Covid protocols?"}],"level":1,"listItem":"bullet","markDefs":[{"_key":"df2ff4aeb98b","_type":"annotation","text":[{"_key":"c35ec62f2eb9","_type":"block","children":[{"_key":"8bd937fa888a","_type":"span","marks":[],"text":"Think: boldly-colored waiting area and lush gardens!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"4c97dd4e4a0f","_type":"block","children":[{"_key":"55feaec4c9dd0","_type":"span","marks":["strong"],"text":"How do we "},{"_key":"603c7058e90b","_type":"span","marks":["strong","d19443738f47"],"text":"design our spaces to meet the distinct needs of our providers"},{"_key":"dae01d57661e","_type":"span","marks":["strong"],"text":" working day in and day out on the frontlines to serve *you* !? "}],"level":1,"listItem":"bullet","markDefs":[{"_key":"d19443738f47","_type":"annotation","text":[{"_key":"a9648216eb86","_type":"block","children":[{"_key":"a608416da8cb","_type":"span","marks":[],"text":"Yes, doctors and nurses deserve human-centric design, too!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"8b90dd65ab99","_type":"block","children":[{"_key":"1d284e2531cd0","_type":"span","marks":["strong"],"text":"How do we incorporate your feedback into everything we do..."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"1e6f99e612c1","_type":"editorialImageCarousel","items":[{"_key":"4e8e64af92a3","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-3b874ca557fa7ca2775873aaa0ffa9a32295e23b-7200x4008-png","_type":"reference"}}}}]},{"_key":"dc4311a09f0e","_type":"sectionHeader","title":"Meet the Makers: the people behind our process, who help us make progress"},{"_key":"8079649be0c5","_type":"editorialImageCarousel","items":[{"_key":"76feca7f7544","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2769443814514490ca864853faf9e77dfa01b0df-7200x4008-png","_type":"reference"}}}}],"spacing":"pys"},{"_key":"3fdc594a6018","_type":"block","children":[{"_key":"37c414886f51","_type":"span","marks":["strong"],"text":"\"Healing to me means working towards getting back to the space and place where I feel inspired, strong, and energized. It’s not only a physical process, but a mental and emotional one as well.\" -"},{"_key":"4852d493c129","_type":"span","marks":["90724425cd19","strong"],"text":"Alda Ly"},{"_key":"aae4d493ee81","_type":"span","marks":["strong"],"text":" "}],"markDefs":[{"_key":"90724425cd19","_type":"annotation","text":[{"_key":"e7fa53e75f8d","_type":"block","children":[{"_key":"61b26425b249","_type":"span","marks":[],"text":"Read our full interview with Alda "},{"_key":"5da19f7f1713","_type":"span","marks":["1b159d3c5f71"],"text":"here"},{"_key":"83d4e81f8923","_type":"span","marks":[],"text":"!"}],"markDefs":[{"_key":"1b159d3c5f71","_type":"annotationLink","reference":{"_ref":"3e3e1823-339b-44c3-b473-90d323aa1df0","_type":"reference"}}],"style":"normal"}]}],"style":"large"},{"_key":"16c70c4f0ac6","_type":"sectionHeader","title":"Design By the Numbers"},{"_key":"035be6aae5ec","_type":"block","children":[{"_key":"11db172b4259","_type":"span","marks":[],"text":"Our design process starts by asking questions - a lot of them. From there we look to you and our team of amazing architects and designers to help shape our process and progress. While it’s hard to keep track of all the decisions (and Slack messages) that go into a single space, we thought we’d show you a few of the numbers that stood out in Tia, LA."}],"markDefs":[],"style":"normal"},{"_key":"34f726d5b702","_type":"editorialImageCarousel","items":[{"_key":"ed72050c3d91","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4ea4cd96ab63f5e1007c34fbbae0a7ad2bf3a0d5-7200x4008-png","_type":"reference"}}},"text":[{"_key":"b3edae60d37b","_type":"block","children":[{"_key":"a23157cd8176","_type":"span","marks":[],"text":"\"Co-creation was HUGE part of building the NY clinic. 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"}},"id":"b6c0412a-de72-5b71-9777-61a2e6062a4b","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"ca4dc43ba191456b2e2512685468ec36","counter":465,"owner":"gatsby-source-sanity"}},{"_id":"1ccf8879-455e-4444-9944-306ff31f6a9f","_type":"editorial","_createdAt":"2020-11-12T15:52:05Z","_rev":"abnp28aPCgS4IXCaE8aeOV","_updatedAt":"2025-03-31T16:19:41Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"b1823da2-c799-4bf8-b93f-3a8c8e954890","_type":"reference"},"authors":[{"_key":"956c387106f2","_ref":"1d6ce256-595a-4357-89ae-bda37a32224e","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-7b375bc7635d5b37a3a46258915d8167946a49cf-2800x1600-png","_type":"reference"}},"editorialText":[{"_key":"f54cf010c887","_type":"block","children":[{"_key":"5bf59074f74e","_type":"span","marks":[],"text":"Today is a big day! Tia is now available in Los Angeles and coming to more cities in 2021. With virtual and in-person legs, Tia makes healthcare more convenient, collaborative and connected. And by making Tia available to women beyond New York City, we’re one step closer to making “the Tia Way,” the new standard of care for women everywhere."}],"markDefs":[],"style":"large"},{"_key":"f3f3831a8895","_type":"sectionHeader","title":"The perils of expansion: where, when, and how to scale!"},{"_key":"f11cfa5ce1d6","_type":"block","children":[{"_key":"28790e1ba893","_type":"span","marks":[],"text":"We started Tia with a grand vision to architect a fundamentally new and distinctly female model of care for the modern healthcare system. When we say “new model of care,” we mean reimagining everything (I mean everything) end-to-end — from the types of providers that work in a women’s health clinic, to the look, feel, and function of a doctor’s office, to the technology we use to connect patients and providers, to the questions we ask on our health record, to the gowns, the socks — and yes, even the temperature! 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First and foremost, we oriented our attention to the crisis in New York City. We temporarily closed our physical doors and went 100% virtual, serving as the first line of response for Covid mayhem to keep women out of NYC’s inundated ERs. And, we rolled out additional support including mental healthcare and "},{"_key":"4bc4851dbb7b","_type":"span","marks":["b76b64872bf1"],"text":"guides"},{"_key":"3f366a8cfcfe","_type":"span","marks":[],"text":" to navigating insurance coverage amidst changes to employment. The first three months of Covid were a stark reminder that Tia’s role as a healthcare provider was not limited to the traditional practice of medicine alone."}],"markDefs":[{"_key":"b76b64872bf1","_type":"internalLink","linkType":"text","reference":{"_ref":"825e42cf-8486-4b66-b605-2ac8f8778797","_type":"reference"}}],"style":"normal"},{"_key":"2fd46a27a66d","_type":"sectionHeader","title":"Despite the stressors inherent to the crisis, there were moments of light."},{"_key":"acbc714f37ab","_type":"block","children":[{"_key":"4190bf1e2162","_type":"span","marks":[],"text":"We learned that women wanted — and trusted — Tia to be their therapist and saw mental health as integral to, not separate from, their physical healthcare."}],"markDefs":[],"style":"normal"},{"_key":"aee6da5311f4","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e36d09edf7af6d322f3cb0fe0d5e2a34cf71e0d8-1379x544-png","_type":"reference"}}}}]},{"_key":"9b36c45cce9d","_type":"block","children":[{"_key":"aa07a801b6060","_type":"span","marks":[],"text":"We learned that virtual care does not have to be a lesser-than version of in-person care."}],"markDefs":[],"style":"normal"},{"_key":"c6c8dd2ed09a","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7fdc6ab6c049b4d9bb6cad8bcd49e287ae00aa2e-1379x544-png","_type":"reference"}}}}]},{"_key":"9a548174b23c","_type":"block","children":[{"_key":"fbcf4fc138e5","_type":"span","marks":[],"text":"We learned that Tia’s role as an information provider — a translational bridge between science and the layperson — was foundational at a time of rampant misinformation and confusion."}],"markDefs":[],"style":"normal"},{"_key":"10470d2fa9e5","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f1ad37644bdaa4275d93fc4ef00531747887510-1379x544-png","_type":"reference"}}}}]},{"_key":"9d8554084b60","_type":"block","children":[{"_key":"07a1a4ed8c55","_type":"span","marks":[],"text":"Nine months into the most harrowing global pandemic of our lifetimes, Tia has never been stronger. We’ve made some hard decisions on what to do, and more importantly, what not to do — all while staying true to our north star — positioning us for thoughtful, intentional scale."}],"markDefs":[],"style":"normal"},{"_key":"67870a8d4c5e","_type":"sectionHeader","title":"So, why LA? What Angelenos can expect from Tia."},{"_key":"dc64a26cd429","_type":"block","children":[{"_key":"21e7908eb4b2","_type":"span","marks":[],"text":"We know that women around the country want Tia. And we have big plans to bring Tia Care to you! Choosing where to expand first was a tough call — so is scaling thoughtfully and at the appropriate velocity. With the launch of Tia in Los Angeles and more cities soon, we commit to being "},{"_key":"9e7c465d0da1","_type":"span","marks":["em"],"text":"forever the same, and always new "},{"_key":"97218db1236b","_type":"span","marks":[],"text":"— while never losing sight of those details that make the Tia Way one-of-a-kind. That means:\n"}],"markDefs":[],"style":"normal"},{"_key":"c388d256aa43","_type":"block","children":[{"_key":"3e3240552802","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"eb70f062695a","_type":"block","children":[{"_key":"438dbe349e3c","_type":"span","marks":[],"text":"1. Virtual-first, not virtual-only"}],"markDefs":[],"style":"h2"},{"_key":"f5c50204b271","_type":"block","children":[{"_key":"da3377e570dd","_type":"span","marks":[],"text":"We’ve been wowed by the ways in which the events of 2020 have enabled us to deliver more care on the Internet than ever before — all while improving, not compromising, quality. While we do not attempt to do Pap tests over Zoom (we promise!), we have cracked how to make healthcare"},{"_key":"777c1e18bb391","_type":"span","marks":["em"],"text":" even more"},{"_key":"777c1e18bb392","_type":"span","marks":[],"text":" convenient, accessible, and personalized than before by delivering care virtually "},{"_key":"777c1e18bb393","_type":"span","marks":["em"],"text":"and in-person"},{"_key":"777c1e18bb394","_type":"span","marks":[],"text":" when you need it."}],"markDefs":[],"style":"normal"},{"_key":"ed92b896c015","_type":"block","children":[{"_key":"6a1381a10fdf0","_type":"span","marks":[],"text":"Yes, we can prescribe birth control or treat a UTI virtually; but we can also diagnose or manage chronic conditions virtually, such as PCOS, endometriosis, or migraines. And most important to us, we can deliver more preventive health virtually than we ever could have imagined — and continue your care journey in person for physical exams, bloodwork, and ultrasounds when needed."}],"markDefs":[],"style":"normal"},{"_key":"465377a9f3c7","_type":"block","children":[{"_key":"efebc1d7664b","_type":"span","marks":["strong"],"text":"What this means for women in LA: You can get virtual Tia care today, and in-person Tia Care in early 2021!"}],"markDefs":[],"style":"large"},{"_key":"4a4e4fc244a5","_type":"block","children":[{"_key":"f8745ed1cfad0","_type":"span","marks":[],"text":"Become a Tia member and get virtual primary care, mental health, and gynecology, starting today. And in early 2021, continue your care journey with Tia in person — for pelvic exams, ultrasounds, acupuncture, the works — at our first LA location in Silver Lake. And if you need in-person care in the meantime, we’ll connect you with a Tia-vetted provider near you."}],"markDefs":[],"style":"normal"},{"_key":"83226a31654d","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"6118ee38fe09","_type":"span","marks":[],"text":"Finally, get virtual & in-person women's health that connect!"}],"markDefs":[],"style":"h4"},{"_key":"5153ed8d2705","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Join Tia ","linkType":"join","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}]}]},{"_key":"82fdf8389345","_type":"block","children":[{"_key":"f165b68827b8","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"f574f18b2068","_type":"block","children":[{"_key":"510b519b15ac","_type":"span","marks":[],"text":"2. Integrative, whole women’s health"}],"markDefs":[],"style":"h2"},{"_key":"57f9db648eed","_type":"block","children":[{"_key":"fdb19f2183f1","_type":"span","marks":[],"text":"The events of 2020 have shined a spotlight on the importance of whole women’s health that is inclusive of physical, mental, and emotional well-being. In NYC, we saw a 400% increase in mental health related messages on our platform with the onset of Covid — a testament to the lack of and critical need for women’s mental healthcare. And we know women — and especially women in Los Angeles — love wellness and don’t see it as “separate” from healthcare. In fact, more than "},{"_key":"87e8f635b528","_type":"span","marks":["f9438a5b06ae"],"text":"60% of women in Los Angeles"},{"_key":"95e2ea7b3bb4","_type":"span","marks":[],"text":" use complementary and alternative medicine. The problem is, the majority of these wellness-oriented practitioners come at a steep out-of-pocket price and more often than not, do not connect with, or even conflict with a woman's core primary care — leaving patients frustrated and confused on what advice to take."}],"markDefs":[{"_key":"f9438a5b06ae","_type":"externalLink","linkType":"text","url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5359242/"}],"style":"normal"},{"_key":"66510138884c","_type":"block","children":[{"_key":"9eb278b5fbd70","_type":"span","marks":[],"text":"At Tia, we practice both "},{"_key":"e876e848d8db1","_type":"span","marks":["em"],"text":"integrated"},{"_key":"e876e848d8db2","_type":"span","marks":[],"text":" and "},{"_key":"e876e848d8db3","_type":"span","marks":["em"],"text":"integrative"},{"_key":"e876e848d8db4","_type":"span","marks":[],"text":" medicine. When we say "},{"_key":"e876e848d8db5","_type":"span","marks":["em"],"text":"integrated"},{"_key":"e876e848d8db6","_type":"span","marks":[],"text":", we mean fusing mental health, primary care, gynecology, and acupuncture into a singular medical home model. 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You can get healthcare that treats the whole you — and works with insurance."}],"markDefs":[],"style":"normal"},{"_key":"949904b940e9","_type":"block","children":[{"_key":"92f8448bbe6e","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"3d567d4181f9","_type":"block","children":[{"_key":"6ae590d2f3a4","_type":"span","marks":[],"text":"3. Affordable and accessible"}],"markDefs":[],"style":"h2"},{"_key":"136b34f326d6","_type":"block","children":[{"_key":"89755f61184b","_type":"span","marks":[],"text":"At a time of unprecedented crisis, making high-quality healthcare affordable and accessible has never been more important. Los Angeles is on the brink of one of the worst OB/GYN shortages in the country — "},{"_key":"be3f15ccbe71","_type":"span","marks":["02ff78476dda"],"text":"ranking #2 in the U.S."},{"_key":"ec92b1f76784","_type":"span","marks":[],"text":" behind only Las Vegas. 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Head this way for a deep dive on the research supporting this effort!"}],"markDefs":[],"style":"normal"},{"_key":"ed3f5579813e","_type":"block","children":[{"_key":"ed3f5579813e0","_type":"span","marks":[],"text":"More than a simple quiz, Female Stress Signatures is an educational tool that communicates five key concepts that every female and women’s healthcare provider should know:"}],"markDefs":[],"style":"normal"},{"_key":"b94ee5458894","_type":"block","children":[{"_key":"b94ee54588940","_type":"span","marks":[],"text":"#1: Female* stress is distinct from male stress."}],"markDefs":[],"style":"h3"},{"_key":"9b66632e07c0","_type":"block","children":[{"_key":"9b66632e07c00","_type":"span","marks":[],"text":"Shocker! Males and females evolved to process stress differently. Even though our bodies react in a similar way (meaning, elevated blood pressure, increased heart rate, dilated pupils), female and male brains activate different pathways — even in response to the same stressors. 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Specifically, acute stress — which is stress that lasts anywhere from a few seconds to a few hours — is a natural physical and mental reaction to life’s experiences and is valuable (in doses)."}],"markDefs":[],"style":"normal"},{"_key":"064bde105db3","_type":"block","children":[{"_key":"064bde105db30","_type":"span","marks":[],"text":"But, when you let it run wild and stressors pile up, it can become negative This is called chronic stress and is what we’re committed to helping women better manage through Tia’s Female Stress Signatures."}],"markDefs":[],"style":"normal"},{"_key":"43689cbeb874","_type":"block","children":[{"_key":"43689cbeb8740","_type":"span","marks":[],"text":"#3: Chronic stress can make women sick."}],"markDefs":[],"style":"h3"},{"_key":"5928646224d1","_type":"block","children":[{"_key":"5928646224d10","_type":"span","marks":[],"text":"Stress protects you during short-term threatening conditions, but increasingly, you’ll find yourself in situations where a quick resolution isn’t an option — like feeling constantly overworked or worrying about paying rent on time. 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This is known as "},{"_key":"5928646224d11","_type":"span","marks":["em"],"text":"allostatic load"},{"_key":"5928646224d12","_type":"span","marks":[],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"4b0557270066","_type":"block","children":[{"_key":"4b05572700660","_type":"span","marks":[],"text":"How allostatic load presents itself in each individual woman depends on a multitude of complex, interactive factors: the nature, duration, and timing of the chronic stress, your genetics, epigenetics, and the cumulative effects of your lifestyle, good and bad."}],"markDefs":[],"style":"normal"},{"_key":"a50f02749723","_type":"block","children":[{"_key":"a50f027497230","_type":"span","marks":[],"text":"When your brain and body remain alert and activated longer than is healthy, you can become more vulnerable to infections, heart attacks, strokes, high blood pressure, fatigue, gut dysregulation, and accelerated aging. This is why in a very literal way, chronic stress can make you sick!"}],"markDefs":[],"style":"normal"},{"_key":"44bc40a9dd19","_type":"block","children":[{"_key":"44bc40a9dd190","_type":"span","marks":[],"text":"#4: Stress is more than cortisol — it involves the two separate axes of energy and arousal."}],"markDefs":[],"style":"h3"},{"_key":"4701d664db13","_type":"block","children":[{"_key":"4701d664db130","_type":"span","marks":[],"text":"Clinically, the burdens of chronic stress can be broadly grouped into four Stress Signatures:"}],"markDefs":[],"style":"normal"},{"_key":"beb1c3efc6d8","_type":"editorialImageCarousel","items":[{"_key":"9d612adb163c","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-743b4c299b0e9020c721b89fcc7e6993408a634a-1644x1096-jpg","_type":"reference"}}}}]},{"_key":"04acfd50ddf7","_type":"block","children":[{"_key":"04acfd50ddf70","_type":"span","marks":[],"text":"These four Stress Signatures focus on the dominant components of the stress response — primarily the cortisol released from your adrenal glands and your autonomic nervous system. 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You’re ready to go-go-go from the moment your alarm goes off. But too much eager energy is taxing on your body, sending every cell in your body into overdrive, and bugging friends who’d rather not receive a brunch itinerary at 7AM."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"2a0318854f72","_type":"block","children":[{"_key":"2a0318854f720","_type":"span","marks":["strong"],"text":"Pacer"},{"_key":"2a0318854f721","_type":"span","marks":[],"text":": In comparison to Sprinters, you’re slower and more gradual in the way you mobilize energy. Late nights equal Kryptonite. When your circadian rhythms are balanced, you’re able to win the slow and steady race. But when you’re out of sync, you’re really out of sync, from aches and pains to regretful outbursts."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"27aec6c6d660","_type":"block","children":[{"_key":"27aec6c6d6600","_type":"span","marks":[],"text":"Arousal"}],"markDefs":[],"style":"h4"},{"_key":"ebaa7503cc69","_type":"block","children":[{"_key":"ebaa7503cc690","_type":"span","marks":[],"text":"The other side of the chronic stress coin is your “Arousal Style” — we’re talking about how alert your nervous system is, that means both your brain and body — either Vigilant or Reluctant."}],"markDefs":[],"style":"normal"},{"_key":"2304b3c66276","_type":"editorialImageCarousel","items":[{"_key":"2d73d8b90fff","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-5b78ddfdcc06c137a0692216e8fb149d31a8e560-1644x1096-jpg","_type":"reference"}}}}]},{"_key":"39df5fc0c4cd","_type":"block","children":[{"_key":"39df5fc0c4cd0","_type":"span","marks":["strong"],"text":"Vigilant"},{"_key":"39df5fc0c4cd1","_type":"span","marks":[],"text":": In comparison to Reluctant types, you’re always on the alert. You’re beyond perceptive, which makes attention to detail under stress a strength. But imagine that your body is like a security guard who is always on watch — there’s only so many shifts your nerves can handle before it starts to breakdown."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"c7b9a9f403fd","_type":"block","children":[{"_key":"c7b9a9f403fd0","_type":"span","marks":["strong"],"text":"Reluctant"},{"_key":"c7b9a9f403fd1","_type":"span","marks":[],"text":": In comparison to Vigilant types, you’re more contained. You tend to be more inwardly focused and when stressed, that can mean you’re in your own world. Think: mindlessly watching reruns until Netflix shuts off. So imagine your body is like a turtle — you prefer to be in your shell and when stress strikes, you’re retreating even further."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"98534900c8e2","_type":"block","children":[{"_key":"98534900c8e20","_type":"span","marks":[],"text":"#5: Stress is a spectrum. Unlike your high school prom pics, you aren’t stuck!"}],"markDefs":[],"style":"h3"},{"_key":"c6ae88f9eadf","_type":"block","children":[{"_key":"c6ae88f9eadf0","_type":"span","marks":[],"text":"So first things first: whether you feel “stressed” day-to-day or not, everyone has a Stress Signature. And there’s no such thing as a bad, wrong, or weird Signature. 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She draws from the teachings of Traditional Chinese Medicine, Chinese + Western herbalism, nutrition, movement, and seasonal wellness to optimize the balance of mental, emotional & physical well-being."}],"markDefs":[],"style":"normal"},{"_key":"3eef94de6805","_type":"block","children":[{"_key":"3eef94de68050","_type":"span","marks":[],"text":""},{"_key":"3eef94de68051","_type":"span","marks":["285ec87f0498"],"text":"Join Tia to book with Providers like Elana"},{"_key":"3eef94de68052","_type":"span","marks":[],"text":""}],"markDefs":[{"_key":"285ec87f0498","_type":"internalLink","linkType":"text-arrow","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}],"style":"normal"}],"title":"Dr. Elana Weisberg, DAIM, L.Ac."},"meta":{"_type":"metaCard","metaDescription":"Elana is a Licensed Acupuncturist & Herbalist with a love for helping her patients integrate self-care & body awareness into their everyday lives.","metaTitle":"Elana Weisberg, L.Ac.","openGraphDescription":"Elana is a Licensed Acupuncturist & Herbalist with a love for helping her patients integrate self-care & body awareness into their everyday lives.","openImage":{"_type":"image","asset":{"_ref":"image-b79491c65b3cf1a6f3367e919b7f518fe82b4c2f-2400x1200-png","_type":"reference"}},"title":"Elana Weisberg, L.Ac.","twitterDescription":"Elana is a Licensed Acupuncturist & Herbalist with a love for helping her patients integrate self-care & body awareness into their everyday lives.","twitterImage":{"_type":"image","asset":{"_ref":"image-b9dfb32a150d35007d8f33402388812bffe7ca52-1600x836-png","_type":"reference"}},"twitterTitle":"Elana Weisberg, L.Ac."}},"id":"34a657da-c350-5842-8cb5-c6d0c5d05a94","parent":null,"children":[],"internal":{"type":"SanityTeam","contentDigest":"f846aba818fd6b4d4042d922bcc5244e","counter":637,"owner":"gatsby-source-sanity"}}],"cardImage":{"_type":"image","asset":{"_id":"image-60482ec1eaad629a20ce76a5706e1cfff81b9e6e-1366x800-png","_type":"sanity.imageAsset","_createdAt":"2023-04-25T20:06:50Z","_rev":"AtbYSataZMsrrzIRLVgOLy","_updatedAt":"2023-04-25T20:06:50Z","assetId":"60482ec1eaad629a20ce76a5706e1cfff81b9e6e","extension":"png","metadata":{"_type":"sanity.imageMetadata","blurHash":"MHRI+5ay}s=xI;S2jt$%jtNa=xs.EfNaso","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.7075,"height":800,"width":1366},"hasAlpha":true,"isOpaque":true,"lqip":"data:image/png;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#31361f","foreground":"#fff","population":0.02,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#58271e","foreground":"#fff","population":0.62,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#f4947c","foreground":"#000","population":77.51,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#c18678","foreground":"#000","population":0.45,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#f4947c","foreground":"#000","population":77.51,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#976458","foreground":"#fff","population":0.69,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#ec8962","foreground":"#000","population":0.21,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"AcuProduct_OpenGraph.png","path":"images/8qqycr4y/development/60482ec1eaad629a20ce76a5706e1cfff81b9e6e-1366x800.png","sha1hash":"60482ec1eaad629a20ce76a5706e1cfff81b9e6e","size":28244,"uploadId":"RpZqLElPw3Hby9WIFwNzR6aCFGEJivNI","url":"https://cdn.sanity.io/images/8qqycr4y/development/60482ec1eaad629a20ce76a5706e1cfff81b9e6e-1366x800.png","id":"image-60482ec1eaad629a20ce76a5706e1cfff81b9e6e-1366x800-png","parent":null,"children":["e9e72c13-8c07-5c38-b8f6-1fc4e13120a8"],"internal":{"type":"SanityImageAsset","contentDigest":"cfa51a0e7843f3ba526595390e4194c0","counter":4423,"owner":"gatsby-source-sanity"}}},"editorialText":[{"_key":"8826d8d9d03f","_type":"block","children":[{"_key":"06e42c26abb7","_type":"span","marks":[],"text":"I was walking home from a long shift at one of the three acupuncture clinics I was working at in Williamsburg. As I headed down to the subway, a brightly colored sign with bold text taped to some scaffolding caught my eye. It read “your vagina deserves better.” My first thought was “YES, she does!” and then I wondered, “who & what is Tia!?\" After a quick Instagram search, while waiting for the subway, I found "},{"_key":"42b7279d02e3","_type":"span","marks":["244eb34056cd"],"text":"@asktia"},{"_key":"617fbb29f5cb","_type":"span","marks":[],"text":", the Instagram handle for the app soon to be IRL clinic coming to Flatiron in NYC."}],"markDefs":[{"_key":"244eb34056cd","_type":"externalLink","linkType":"text","url":"https://www.instagram.com/asktia"}],"style":"large"},{"_key":"b582d05cd15d","_type":"editorialImageCarousel","items":[{"_key":"31de1aa49564","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-5cd5d2cd791b10ef222af688c59e51247036a73e-2103x842-png","_type":"reference"}}}}]},{"_key":"b431a4261485","_type":"block","children":[{"_key":"29b887bca4280","_type":"span","marks":[],"text":"I scrolled through posts — “imagine your PCP talks to your acupuncturist to collaborate on your care plan, “ or “yes, your diet and repeat UTIs might just be connected” to “sex-positive health care where you run the show” and other female empowered, body positive and pro-choice messages. Was this femtech/health startup with a cycle tracking, female health problem-solving app real? I immediately searched for an email address and sent a hopeful message expressing my admiration and newfound dream to work as the acupuncturist at the very 1st Tia clinic."}],"markDefs":[],"style":"normal"},{"_key":"ad0b40d8437e","_type":"block","children":[{"_key":"db025f3ffad90","_type":"span","marks":[],"text":"Fast forward 6 months later, I found myself in a meeting room at a coworking space with Chief Medical Officer at the time, Dr. Stephanie McClellan, and CPOO, Felicity Yost. Together we brainstormed how to incorporate the integrative +Traditional Chinese Medicine (TCM) medicine lens into the UHR while I googled meanings to tech acronyms under the table. It was my first time working with anyone other than small- business- owning -acupuncturists and I found myself temporarily swapping out words like Qi, Yin and Yang for more easily accessible phases like blood circulation, fluid balance, and energy levels. I was relieved, however, to find a team that was so open, fascinated, and hungry for this alternative way of thinking."}],"markDefs":[],"style":"normal"},{"_key":"61ffa4748505","_type":"editorialImageCarousel","items":[{"_key":"9db853ec9d46","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-1b60436c5a54b529856733d8a406ce2724a8ac2a-2103x841-png","_type":"reference"}}}}]},{"_key":"ef7ea03fecbe","_type":"block","children":[{"_key":"8e61f227c9290","_type":"span","marks":[],"text":"As evidence-based medicine, acupuncture and TCM have long been recognized for their non-invasive, side effect free and long-lasting stress relieving and health boosting benefits. The research on acupuncture for female-specific health concerns is ever-growing. Acupuncture and herbal medicine have successfully offered life-changing solutions to those plagued with chronically painful periods, hormonally influenced emotional roller coasters, fertility woes, and so on. Tia, and the creative minds building both the clinic and the UHR from the ground up, we're eager to find ways to weave TCM + whole-body health into their approach to care."}],"markDefs":[],"style":"normal"},{"_key":"07895de6947e","_type":"block","children":[{"_key":"6823d62b193f0","_type":"span","marks":[],"text":"This concept of whole-body health is at the very core of Chinese and integrative medicine. It’s nearly impossible, or at least very unlikely, for an acupuncturist to ask a patient about their inability to fall to sleep at night and not inquire about their bowel movements, frequency of headaches, or preference for warm or cold beverages. Figuring out how to merge together this, oftentimes stream of consciousness/ connect the dots style of thinking into a cohesive document is where the fun started."}],"markDefs":[],"style":"normal"},{"_key":"567c7c4bad79","_type":"editorialImageCarousel","items":[{"_key":"409dabfc6dc4","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-cf02c265f7e1dc86b5e116a79640a636ad2dca3b-2103x842-png","_type":"reference"}}}}]},{"_key":"4c98917d1ec2","_type":"block","children":[{"_key":"3e623103eac50","_type":"span","marks":[],"text":"Dr. McClellan, who had spent her career studying the effect of stress on female brains and convincing her medical colleagues that women were not just “small men” already tended to a more holistic and natural approach. She had been recommending acupuncture to her patients for the past 20 years even though I was the first to give her acupuncture. My task wasn’t to figure out how to convince them of acupuncture’s long list of benefits, something I was accustomed to doing, it was how to incorporate the ideology behind it  The first few questions I saw at the top of an intake asked, “were you born vaginally or cesarean?” and “Did your mother have a difficult pregnancy?” This type of thinking — looking at one’s innate constitution and how that informs overall health is embedded within TCM."}],"markDefs":[],"style":"normal"},{"_key":"ca0aaea9c2f5","_type":"block","children":[{"_key":"548b8db553230","_type":"span","marks":[],"text":"Some of the concerns I had noticed in UHR’s at previous acupuncture clinics at which I worked included:"}],"markDefs":[],"style":"normal"},{"_key":"23b20e9115cd","_type":"block","children":[{"_key":"34138abe29630","_type":"span","marks":["strong"],"text":"1. Either the questionnaire was so extensive and detailed that the patient’s first appointment was almost two hours or\n2. it was simply a space to free write your chief complaint."}],"markDefs":[],"style":"normal"},{"_key":"60ba8e307f3c","_type":"block","children":[{"_key":"14144e999cde0","_type":"span","marks":[],"text":"Both versions worked- patients benefited and symptoms improved from the acupuncture they received at either clinic, but they both were catered to a very specific model. As with most things, there is a sweet spot between the two- a UHR where you could get into the nitty-gritty without having to read and/or transcribe a novel. To do this, we had to see where our typical intake questions overlapped."}],"markDefs":[],"style":"normal"},{"_key":"3edee9b18514","_type":"block","children":[{"_key":"b769046733680","_type":"span","marks":[],"text":"We collaborated to explore the various ways we thought about female health. We had the more commonly asked questions about the menstrual cycle like, “Is your cycle regular? How many days do you bleed for? Do you experience pain with your cycle?\" And then dove into the more qualitative, nit-picky TCM style question, “what color is your blood?” “Do you experience clots?” “Does your period start and stop?” We expanded questions about sleep to go beyond, “How many hours do you sleep each night? and “What time do you go to bed? To include, “Do you have a hard time falling and/or staying to sleep? Do you experience night sweats? What about dream disturbed sleep?” We blended our approaches to patient inquiry to find where we aligned, what was missing, and what was necessary"}],"markDefs":[],"style":"normal"},{"_key":"75ff261869b6","_type":"block","children":[{"_key":"7e05947a8aed0","_type":"span","marks":[],"text":"What Chinese and integrative medicine brings to the table that is often missing in Western medicine clinics + hospitals is the idea that symptoms, or the branch, arises due to an underlying concern, the root. This idea is fundamental in TCM. Rather than giving a pill for this and a pill for that, this root/branch thinking enables us to dig deeper and figure out the "},{"_key":"7e05947a8aed1","_type":"span","marks":["em"],"text":"why"},{"_key":"7e05947a8aed2","_type":"span","marks":[],"text":" of how it all started. And what’s more affirming in this type of thinking is not only seeing longer-lasting solutions to what was once a chronic ailment, but the fact that asking patients these questions, incorporating them into the UHR enables them to make the connections. What we have found is that Tia patients are actively invested in their health and they are tired of going to specialist after specialist who say that the pain will eventually go away, that their chronic bloating doesn't sound that abnormal, or that their irregular bleeding "},{"_key":"7e05947a8aed3","_type":"span","marks":["em"],"text":"seems"},{"_key":"7e05947a8aed4","_type":"span","marks":[],"text":" to be normal their body. The Tia patient wants more answers. They are curious and intuitive and while they’ve been taught to ignore the signs their body is telling, sometimes screaming at them, they have come to us ready to listen, ready to learn."}],"markDefs":[],"style":"normal"},{"_key":"b056d7da9b6f","_type":"block","children":[{"_key":"d17f898fce060","_type":"span","marks":[],"text":"Working with the team to layer this type of thinking into the UHR did, as expected, posed a concern in terms of length. What I found, and still find to be a challenge when bringing together health and tech is all of the “ifs, buts and it depends,” of a patient's story. While tech thrives on clean, bullet point answers and organized layouts, my note-taking often leads me on a winding journey of writing outside the lines. I expected to incorporate at least some open text for a patient to “free write” a specific answer but soon found that not only is this inefficient space-wise, but also, makes it harder for another practitioner to make sense of it all. In order to honor the need to allow flexibility in response, I was introduced to the idea of “conditional logic”."}],"markDefs":[],"style":"normal"},{"_key":"20c62320168b","_type":"editorialImageCarousel","items":[{"_key":"a20ba21e3ed5","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e1755d89b8de062321877ae0f906430a6f434b80-2103x1008-png","_type":"reference"}}}}]},{"_key":"c2bb33909b2c","_type":"block","children":[{"_key":"2cfee6596459","_type":"span","marks":[],"text":"Conditional logic allowed us to include the possibilities of the “if’s, but’s and it depends” into a relatively concise questionnaire. While I can’t credit this simple idea with being the secret to condensing dozens of textbooks of theory and years of clinical questioning into something a bit more approachable, it certainly helped."}],"markDefs":[],"style":"normal"},{"_key":"20e6fb756868","_type":"block","children":[{"_key":"9af6afea8faa0","_type":"span","marks":[],"text":"The underlying theme in this whole process was efficient collaboration — finding a balance between honoring a patient’s unique health journey while at the same time, making it digestible for practitioners of varying backgrounds. It is through creating the right kind of layered questions that leads not only a practitioner but also the patient, to the underlying root."}],"markDefs":[],"style":"normal"},{"_key":"8af9ebd2733b","_type":"editorialImageCarousel","items":[{"_key":"901066bdbf22","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-5f03d6ba4762048ee6ace93ec6e3be81457144c0-2103x811-png","_type":"reference"}}}}]},{"_key":"c47e2a2416a8","_type":"block","children":[{"_key":"660fcb2d30d90","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}],"image":{"_type":"image","asset":{"_id":"image-d9c3e1e764337c4664d8fa8f6825cef699a365c5-2500x866-png","_type":"sanity.imageAsset","_createdAt":"2023-04-25T20:06:51Z","_rev":"AtbYSataZMsrrzIRLVgPMf","_updatedAt":"2023-04-25T20:06:51Z","assetId":"d9c3e1e764337c4664d8fa8f6825cef699a365c5","extension":"png","metadata":{"_type":"sanity.imageMetadata","blurHash":"D7RI.C-B9]so}s-UxGWVs.$%","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":2.886836027713626,"height":866,"width":2500},"hasAlpha":true,"isOpaque":true,"lqip":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAHCAYAAAAIy204AAAACXBIWXMAAAsTAAALEwEAmpwYAAABOklEQVQokW2RS0sCYRSG/Ye1iHbdSIQKbO4zRgjmXJwZR/sH0bZFv6EIghatgi6EkzqampqXav3GOeOUlIuHw3c+3vfcUp/VHD6qOUwrv9Cb8l/HB/9I8hQnFQOjso5xoP9oUuPAQNdVEDkSWo6MtiPz+72ssyCBCiVm04qBhingRkvjStrCfX4XfU+NDUlYt0Q8FrJ4Io6yqBUFNG2JixCvJQXDssZdkGHPVXApbuJkbQmn68u4EDdQNwX+T40CHZEtsUnNFBCaAl5mhDPaJZlHSww7jswmZ+kVnGdWca1so2WLsSF12LQkNCwJPU/F0Ncw8DX0fQ1vnsqRis7vdeCpeMjv4TaXwd3hDiJLxCQw4pFJ/FzYR1gUWEjJRcwfhfZOOyPmOyf4KB1XQddVedmLLvv3uouKJHwDkPiVQG2KdkkAAAAASUVORK5CYII=","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#433d2e","foreground":"#fff","population":0.1,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#7c1010","foreground":"#fff","population":0.01,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#f4947c","foreground":"#000","population":62.99,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#a4948c","foreground":"#000","population":0,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#f4947c","foreground":"#000","population":62.99,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#9e5b4a","foreground":"#fff","population":1.88,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#bc4c34","foreground":"#fff","population":0,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"AcuProduct_Header.png","path":"images/8qqycr4y/development/d9c3e1e764337c4664d8fa8f6825cef699a365c5-2500x866.png","sha1hash":"d9c3e1e764337c4664d8fa8f6825cef699a365c5","size":78421,"uploadId":"4ENsuT2F10Umo4jSc1USiaCAiPAWWXq2","url":"https://cdn.sanity.io/images/8qqycr4y/development/d9c3e1e764337c4664d8fa8f6825cef699a365c5-2500x866.png","id":"image-d9c3e1e764337c4664d8fa8f6825cef699a365c5-2500x866-png","parent":null,"children":["204310b8-b250-5d2e-95b1-18c0b5a5334f"],"internal":{"type":"SanityImageAsset","contentDigest":"c519365bb4a0262029053d4752c7d2ab","counter":8472,"owner":"gatsby-source-sanity"}}},"modules":[{"_key":"cf9b0d2a8c44","_type":"shape","backgroundColor":"bcb","shapeColor":"bcw","shapeType":"shape-3"},{"_key":"c8ddbfce814e","_type":"furtherReading","articles":[{"_id":"7d21f8ee-e0d9-4aa2-a4fb-ca9b2c057fda","_type":"editorial","_createdAt":"2020-08-18T20:28:18Z","_rev":"abnp28aPCgS4IXCaE8aehw","_updatedAt":"2025-03-31T16:19:41Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"10c5f3a7-5fe1-4bd0-ba53-9a080da06c43","_type":"reference"},"authors":[{"_key":"c1cb42798237","_ref":"1d6ce256-595a-4357-89ae-bda37a32224e","_type":"reference"},{"_key":"8b85750cd3b6","_ref":"e278018a-7acf-41e7-bf8c-9d5deadd903f","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-da01b6a8dc0fb8bfb3af0af1af6c5b19d5f2c245-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"807b33b55340","_type":"block","children":[{"_key":"807b33b553400","_type":"span","marks":[],"text":"Elana, in your own words, what does it mean to be a “Well-Woman” in 2019?"}],"markDefs":[],"style":"h4"},{"_key":"d519a6c6cdda","_type":"block","children":[{"_key":"b10eadd865fc","_type":"span","marks":[],"text":"I believe that a “Well-Woman” in 2019 knows what she needs to feel nourished and balanced. She has learned how to set boundaries in her personal, social and work lives to avoid feeling burnt out, over-extended and drained. In this age of “self care,” she gives her body and mind the rest, movement and love that she needs to feel good. A well-women can speak up for herself; knowing when to ask her community for help, when to back down and when to say no. She recognizes her imperfections but loves herself regardless, knowing that she is enough."}],"markDefs":[],"style":"normal"},{"_key":"4ed4835bf2c5","_type":"block","children":[{"_key":"4ed4835bf2c50","_type":"span","marks":[],"text":"What’s the most important thing you’ve learned about yourself over the last decade?"}],"markDefs":[],"style":"h4"},{"_key":"a61639d86714","_type":"block","children":[{"_key":"a61639d867140","_type":"span","marks":[],"text":"Over the past decade, I have learned to trust myself. I’ve always been the type of person who calls a million friends before making any sort of decision. Maybe it’s my Gemini nature, but I’ve always struggled to finalize my choices and feel confident about what I wanted. No matter how big, (should I move to New York City?) to how small (should I eat that cookie?) I’ve doubted myself and my ability to know and more so, to trust what I really wanted. In the last decade, however, I have learned to listen to my intuition, to know that I am fully capable of making my own choices, and while I can (and do) still turn to friends to talk something over, I am the one who need to decide. Trusting myself is everything."}],"markDefs":[],"style":"normal"},{"_key":"1c758a57c35b","_type":"block","children":[{"_key":"1c758a57c35b0","_type":"span","marks":[],"text":"If you could go back in time, what do you wish you knew about your health that you know now?"}],"markDefs":[],"style":"h4"},{"_key":"48b9c257b05d","_type":"block","children":[{"_key":"48b9c257b05d0","_type":"span","marks":[],"text":"I wish I knew that things take time, that patience is everything and that sometimes you can’t fix yourself. I wish I knew that taking care of myself every day and having a self-care routine, no matter how small, is essential to my mental, physical and emotional wellbeing. As much as we may think we can, we can’t overextend ourselves and expect our bodies to keep up. I didn’t understand the value of listening to my own my body’s cues; hunger signs, fatigue, headaches or sore muscles and because of this, I didn’t know when to stop or slow down. Through trial and error, I have since learned to listen, I appreciate that I discover more and more about my body and myself with every year that passes by."}],"markDefs":[],"style":"normal"},{"_key":"1ef0b020e50e","_type":"block","children":[{"_key":"1ef0b020e50e0","_type":"span","marks":[],"text":"If you could wave a magic wand and change one aspect of women’s healthcare, what would it be?"}],"markDefs":[],"style":"h4"},{"_key":"a8bec51b28d2","_type":"block","children":[{"_key":"a8bec51b28d20","_type":"span","marks":[],"text":"I would change how we talk about sex, about body acceptance and self-care. I’m grateful that the idea of self-care and self-love are finally gaining traction as wellness trends that promise a relaxed mind and rested body are suddenly everywhere. I wish that sex conversations were more diverse, more inclusive and more open from the start. Knowing that we can have sex that is different from what we read about in Cosmo, see in health class or on Sex & The City can be life-changing to someone who doesn’t fit into that hetero-normative box. We have so much shame and guilt around sex, especially when something isn’t right or isn’t “normal.” Luckily, due to more queer and diverse visibility in mainstream media, this is finally starting to change, but we still have a lot of work to do, especially in the healthcare world. This is one of the reasons I’m so excited to work with Tia."}],"markDefs":[],"style":"normal"},{"_key":"83098141acc4","_type":"block","children":[{"_key":"83098141acc40","_type":"span","marks":[],"text":"Tell me about your journey to acupuncture. What drew you to it?"}],"markDefs":[],"style":"h4"},{"_key":"0acccec6b46c","_type":"block","children":[{"_key":"0acccec6b46c0","_type":"span","marks":[],"text":"I started getting acupuncture when I was in undergrad. I was a creative writing major and while working on my thesis, I got tendonitis from writing all the time. I didn’t have healthcare or an expendable income, but luckily, someone recommended that I go to an acupuncturist who was able to be flexible with pricing. I decided to go and within a few treatments, not only was my wrist feeling better, but the treatments helped to reduce anxiety, lift my moods and energy. I was so amazed at how these little needles were able to do so much — I was instantly hooked. Even more so, the questions that Chinese Medicine brings up and asks of us led me to examine my body in ways I had never considered; did my headaches come on before my period or after? What kinds of foods did I crave? Do I feel rested when I wake up? Do I sweat at night?"}],"markDefs":[],"style":"normal"},{"_key":"1c7ec043d9d2","_type":"block","children":[{"_key":"1c7ec043d9d20","_type":"span","marks":[],"text":"I had battled an eating disorder for years — I didn’t understand how my mind and body were a part of the same circuit. With the support of acupuncture and the self-awareness it encouraged me to have, I was able to reconnect to parts of myself I thought were lost. I became drawn to this medicine because of how balanced, supportive and customized it is. Two people may both have period pain, but their remedies can be entirely different because they are not the same. This is an idea that seems so simple and even so, I think conventional medicine often strays from this belief. I think Chinese Medicine is magical in how it works; helping people regain body awareness through supporting them to find balance and encouraging them to make small, everyday changes towards a balanced lifestyle."}],"markDefs":[],"style":"normal"},{"_key":"279aa15bc3d7","_type":"editorialImageCarousel","items":[{"_key":"e46b94823985","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-1897f1ab8bc281f1a8157dbda3fd7f9e1325483b-2400x1336-png","_type":"reference"}}}}]},{"_key":"13d133a78723","_type":"block","children":[{"_key":"13d133a787230","_type":"span","marks":[],"text":"How do you see acupuncture complementing conventional medicine?"}],"markDefs":[],"style":"h4"},{"_key":"dace31b6f8a4","_type":"block","children":[{"_key":"dace31b6f8a40","_type":"span","marks":[],"text":"I have found, both personally and clinically that time and time again, acupuncture is able to provide unparalleled support to conventional medicine. Acupuncture and Traditional Chinese Medicine strive to get to the root of why problems and diseases arise by analyzing our everyday patterns and behaviors. As an integrative medicine practitioner, I believe that when balancing health, it’s often necessary to engage with a more holistic and inclusive view to create lasting benefit. By helping to reduce inflammation, balance hormones, relax the nervous system and encourage rest, acupuncture and TCM provide a grounding reset to modes of conventional medicine."}],"markDefs":[],"style":"normal"},{"_key":"5096eb4c07b7","_type":"block","children":[{"_key":"5096eb4c07b70","_type":"span","marks":[],"text":"What is the connection between acupuncture and women’s health?"}],"markDefs":[],"style":"h4"},{"_key":"1a4aadba484f","_type":"block","children":[{"_key":"1a4aadba484f0","_type":"span","marks":[],"text":"Simply put, Traditional Chinese Medicine (TCM) works to restore balance to one’s overall health. For women’s health in particular, there are many moving pieces — stress, sleep, energy, menstrual health, hormonal wellness, and so one. When just one piece to this complicated puzzle goes off track, the whole system is off. TCM works with the body to redirect and recalibrate the imbalances; how blood is flowing, how hormones are rising and falling throughout the cycle, how easy digestion is and so on. Through bringing awareness to the part of the puzzle that has fallen out of place, TCM aims to find the root of the problem. Acupuncture is so good at filling in the gaps of conventional healthcare; it is a subtle medicine with many intricate nuances, not unlike women’s health. The ability of TCM to look at each women as unique creatures and discover a personalized route to health is unmatched."}],"markDefs":[],"style":"normal"},{"_key":"075538ba94e0","_type":"block","children":[{"_key":"075538ba94e00","_type":"span","marks":[],"text":"Why did you join Tia? What is your definition of success for Tia and women’s health more broadly?"}],"markDefs":[],"style":"h4"},{"_key":"84e562dceeb2","_type":"block","children":[{"_key":"84e562dceeb20","_type":"span","marks":[],"text":"I joined Tia because I believe in the mission that women’s health care can be better, can do more. I believe that by working side by side with a multifaceted team of skilled and passionate practitioners, we can better address the common imbalances that women face. I believe that women’s health care should be affordable, approachable, accessible and integrative. Women’s health care should provide solutions, remedies and answers rather than fear, distrust and trauma. I think the success for this clinic will be bringing a diverse group of women together in open conversation about their health to offer encouragement, empowerment and reassurance."}],"markDefs":[],"style":"normal"},{"_key":"81704c647db8","_type":"cta","backgroundColor":"bcbluetint","text":[{"_key":"ab93928e2fd4","_type":"block","children":[{"_key":"ab93928e2fd40","_type":"span","marks":[],"text":"Ready to book acupuncture?"}],"markDefs":[],"style":"h2"},{"_key":"75bbe60c4f95","_type":"buttonBlock","items":[{"_key":"d77205d88529","_type":"singleButton","linkCta":"Book appointment","linkType":"button","url":"https://asktia.com/member/appointment/schedule"}]},{"_key":"85015ba80a59","_type":"block","children":[{"_key":"85015ba80a590","_type":"span","marks":[],"text":"Not a member? "},{"_key":"85015ba80a591","_type":"span","marks":["9ddfb5b7ac08"],"text":"Join now."},{"_key":"85015ba80a592","_type":"span","marks":[],"text":""}],"markDefs":[{"_key":"9ddfb5b7ac08","_type":"internalLink","linkType":"text","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}],"style":"normal"}]}],"image":{"_type":"image","asset":{"_ref":"image-c50edeb46ab015410abcb7bcd89f1669ce8d0f3e-2500x800-png","_type":"reference"}},"modules":[{"_key":"0ee26cb4714c","_type":"furtherReading","articles":[{"_key":"c455e701af24","_ref":"e43a486c-c7d1-4ea2-b9ac-37ccdc5d2d07","_type":"reference"},{"_key":"13bb0da49239","_ref":"08c5931f-3691-412d-86b2-fcfd343a0f59","_type":"reference"},{"_key":"71a71233baad","_ref":"c8f7f9a3-3dc5-45a4-aeab-89e9b0c808ce","_type":"reference"}],"title":"More reads"}],"publishedAt":"2019-04-12T04:00:00.000Z","slug":{"_type":"slug","current":"elana-weisberg"},"status":"production","title":"Meet Elana Weisberg, L.Ac., Tia Acupuncturist","topics":[{"_key":"7e1ed92fb45d","_ref":"52909ed4-6c00-4b08-bfee-cee50984c63b","_type":"reference"}]},"metaInformation":{"_type":"metaCard","metaDescription":"Q&A with Elana Weisberg, Tia Acupuncturist.","metaTitle":"Meet Elana Weisberg, L.Ac., Tia Acupuncturist","openGraphDescription":"Q&A with Elana Weisberg, Tia Acupuncturist.","openImage":{"_type":"image","asset":{"_ref":"image-da01b6a8dc0fb8bfb3af0af1af6c5b19d5f2c245-1366x800-png","_type":"reference"}},"title":"Meet Elana Weisberg, L.Ac., Tia Acupuncturist","twitterDescription":"Q&A with Elana Weisberg, Tia Acupuncturist.","twitterImage":{"_type":"image","asset":{"_ref":"image-da01b6a8dc0fb8bfb3af0af1af6c5b19d5f2c245-1366x800-png","_type":"reference"}},"twitterTitle":"Meet Elana Weisberg, L.Ac., Tia Acupuncturist"}},"id":"2b245e1e-5a09-57be-b7af-3bc3a40b583b","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"a2de2c6a5611fb64b3dab8af76601c17","counter":1411,"owner":"gatsby-source-sanity"}},{"_id":"b2e53a55-277a-4d09-8a30-05a1a69cca7a","_type":"editorial","_createdAt":"2021-02-01T21:38:15Z","_rev":"FTWlKr6vdYYLD1FRnIN2rD","_updatedAt":"2025-03-31T16:19:41Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"012c972c-f201-415f-9805-7d9369c158b8","_type":"reference"},"authors":[{"_key":"64749ee8a26d","_ref":"ec358956-fa17-4727-8549-4e7a58c8f526","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-6285630afa6480d82adbb82e021589fee58bd99e-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"c737250a1e92","_type":"block","children":[{"_key":"99f7e08d3eea","_type":"span","marks":[],"text":"Think back to March 2020 — the gravity of the pandemic was beginning to settle in. It was clear that the Covid-19 pandemic was going to be impacting us directly, and to leave long-lasting changes on our society and, specifically, on healthcare."}],"markDefs":[],"style":"large"},{"_key":"343e6b00d1c0","_type":"sectionHeader","title":"Problem identification"},{"_key":"43c1ae4a8704","_type":"block","children":[{"_key":"ad34ce6252dc0","_type":"span","marks":[],"text":"At Tia, we made the decision to close our Flatiron clinic doors on 3/17 and transitioned all our services to be virtual. Within 5 days, we had shifted our entire business from living within 4 walls on 23rd street to living in the cloud. In these 5 days, we set up processes, trained providers, and rethought our entire patient experience to make sure that we were upholding our care principles in a virtual world."}],"markDefs":[],"style":"normal"},{"_key":"50e4941ba0f0","_type":"block","children":[{"_key":"0a6132da50170","_type":"span","marks":[],"text":"What happened after this was remarkable — providers & patients were screaming from the rooftops that they wanted more access virtually and that they wanted it from Tia. We saw our virtual visits grow over 3x in the first month. At this time, the services we were delivering virtually were only those that were “easy” to shift from the clinic to virtual -- think sick visits and non-physical consults."}],"markDefs":[],"style":"normal"},{"_key":"fe57071a65e3","_type":"block","children":[{"_key":"59e01ad00c4d0","_type":"span","marks":[],"text":"Quickly we saw a massive gap -- access to preventative care was gone."}],"markDefs":[],"style":"normal"},{"_key":"5375c4abef6c","_type":"block","children":[{"_key":"78a82ed7c5c00","_type":"span","marks":[],"text":"At Tia, we know the importance of preventative care and were closely monitoring the impact that we were seeing as a society from patients not having access to preventative care. Over 54% of women were postponing care due to "},{"_key":"db745bd13900","_type":"span","marks":["6d5837a99fed"],"text":"Covid"},{"_key":"c86221eb4c5b","_type":"span","marks":[],"text":" and 60% of primary care providers agreed that this delay in preventative care was going to lead to an increase in preventable illness for "},{"_key":"6a8fd9f96d1c","_type":"span","marks":["1cb8798aad11","d9e09a91650b"],"text":"patients."}],"markDefs":[{"_key":"6d5837a99fed","_type":"footnote","text":[{"_key":"af904d4bcaf0","_type":"block","children":[{"_key":"6eb6f99166a2","_type":"span","marks":[],"text":"Gabriela Weigel, A., & 2020, J. (2020, June 24). Potential Impacts of Delaying \"Non-Essential\" Reproductive Health Care. Retrieved February 01, 2021, from https://www.kff.org/womens-health-policy/issue-brief/potential-impacts-of-delaying-non-essential-reproductive-health-care/"}],"markDefs":[],"style":"normal"}]},{"_key":"1cb8798aad11","_type":"footnote","text":[{"_key":"65e4021addd8","_type":"block","children":[{"_key":"e4b1c859a545","_type":"span","marks":[],"text":"PatientEngagementHIT. (2020, May 12). Patient Health Could Falter as COVID-19 Limits Primary Care Access. Retrieved February 01, 2021, from https://patientengagementhit.com/news/patient-health-could-falter-as-covid-19-limits-primary-care-access"}],"markDefs":[],"style":"normal"}]},{"_key":"d9e09a91650b","_type":"internalLink"}],"style":"normal"},{"_key":"b003f487cd72","_type":"editorialImageCarousel","items":[{"_key":"0ed7c7b78501","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-20bb1a86722a90331ed6c309883503f2be559b31-2103x842-png","_type":"reference"}}}}]},{"_key":"4a399b02cfa4","_type":"block","children":[{"_key":"d1c63040cd2c0","_type":"span","marks":[],"text":"Our preventive care services at Tia are entirely underpinned by the Well Woman Exam -- a once-a-year appointment that combines gynecology & primary care annuals. 80% of our active members had this appointment in their first year, and for over 50% of patients, it is their first experience with Tia."}],"markDefs":[],"style":"normal"},{"_key":"5a9e078eae0c","_type":"block","children":[{"_key":"37fa341f81440","_type":"span","marks":[],"text":"We knew we had an obligation to our patients to continue to deliver preventative care and adapt the way we were doing it to accommodate them. So, a cross-functional team of tech, clinical, and brand experts hit the (virtual) whiteboard to rethink our core service."}],"markDefs":[],"style":"normal"},{"_key":"515b23c2e543","_type":"sectionHeader","title":"Half n' Half"},{"_key":"452caa2951ba","_type":"block","children":[{"_key":"bfa6b6d8af21","_type":"span","marks":[],"text":"As we began to set out on this problem, we were looking for taking the Well Woman Experience that we people knew & loved from the “IRL” clinic space to the “URL” (virtual) clinic space. At this stage, we had three key insights:"}],"markDefs":[],"style":"normal"},{"_key":"17c9791ae397","_type":"editorialImageCarousel","items":[{"_key":"461d22ccc63b","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-9ac24c7db1364b556a7bc8a6fbd9a1b229f35d55-2103x842-png","_type":"reference"}}}}]},{"_key":"9cb06ec179d1","_type":"block","children":[{"_key":"13753e2c4dea","_type":"span","marks":[],"text":"For those of you who have recently gotten an annual primary care or gynecology exam, you’ll recall that these exams have two fairly distinct parts. First, the provider reviews the patient’s health record with the patient and does a short consultation about the state of the patient’s health. From there, they will do a series of physical examinations, which can include everything from a pap smear and a breast exam to an ear & nose & eye check, depending on your age, gender, and other risk factors."}],"markDefs":[],"style":"normal"},{"_key":"7e14a49800b8","_type":"block","children":[{"_key":"53a8ab4be6a00","_type":"span","marks":[],"text":"Take the part where the patient is talking to their provider, and have them do this virtually. This allowed providers to understand the patient’s risk factors, determine the urgency of their physical exams, and ensure that the patient was only getting the physical examinations that they needed."}],"markDefs":[],"style":"normal"},{"_key":"4053071bb96c","_type":"block","children":[{"_key":"e9a0800ce8cb0","_type":"span","marks":[],"text":"Thinking we had figured it out, we began to plan for a “Half n’ Half” Well-Woman — half online, half offline."}],"markDefs":[],"style":"normal"},{"_key":"eba3cb389a70","_type":"sectionHeader","title":"Tia Well Woman 2.0: Service Design"},{"_key":"9b3a7d71c730","_type":"block","children":[{"_key":"ab0ef5376dfb","_type":"span","marks":[],"text":"At Tia, we believe in constantly listening to our patients & providers when designing products. We believe that if we listen with open ears, they’ll tell us what they need."}],"markDefs":[],"style":"normal"},{"_key":"de5cb002a27f","_type":"block","children":[{"_key":"29927151e4ea0","_type":"span","marks":[],"text":"As a next step to bring this Half n Half to life, we began reviewing the feedback that we had received on the Well Woman experience we had been delivering to date and did roundtables with patients & providers on the new experiences we were delivering."}],"markDefs":[],"style":"normal"},{"_key":"10a63d751050","_type":"block","children":[{"_key":"703ce216bf040","_type":"span","marks":[],"text":"We heard one thing loud & clear: Tia can do better."}],"markDefs":[],"style":"normal"},{"_key":"5b003b41c99a","_type":"block","children":[{"_key":"a7c25d0c27c90","_type":"span","marks":[],"text":"While the increased access to virtual preventative care was enticing, we repeatedly heard that patients wanted a deeper understanding of the risk factors that providers identified in the visit and a holistic plan on how to address them."}],"markDefs":[],"style":"normal"},{"_key":"67bb5f31fcdb","_type":"block","children":[{"_key":"26e04fe756c90","_type":"span","marks":[],"text":"To meet & exceed our patient’s expectations, we needed to truly uplevel the quality of the consultation portion of the Well Woman experience we had designed. This involved two big changes."}],"markDefs":[],"style":"normal"},{"_key":"8863c28fb5c3","_type":"editorialImageCarousel","items":[{"_key":"0ef0ebc110aa","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-c60fe21384c63ddc718d361b7d875752a0f03878-1679x842-png","_type":"reference"}}}}]},{"_key":"8bfaf907a95b","_type":"block","children":[{"_key":"973dfe86485e0","_type":"span","marks":["strong"],"text":"Delivering patients a Care Plan: "},{"_key":"973dfe86485e1","_type":"span","marks":[],"text":"We heard loud and clear: Tia patients want to take ownership of their health journey. They want a plan, and they want to be a part of designing it. In the new iteration of the Well Woman, every patient would get a documented Care Plan that had the exact plan they had made with their provider. 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Let’s take a peek behind the curtain at how we shifted gears, got curious, and used the moment to make technology that makes things more collaborative and meaningful for both patients and providers."}],"markDefs":[{"_key":"97517374ddc2","_type":"annotation","text":[{"_key":"fcd7d5a2212b","_type":"block","children":[{"_key":"87c89faaeda1","_type":"span","marks":[],"text":"The health record is our patient intake form, also known as all of those questions we ask you when you join Tia."}],"markDefs":[],"style":"normal"},{"_key":"466dbb1a3766","_type":"block","children":[{"_key":"091cecbfd7990","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"847d19f904c6","_type":"sectionHeader","title":"The Set Up: how we got here "},{"_key":"2c795a32cf74","_type":"block","children":[{"_key":"94a7bef90706","_type":"span","marks":[],"text":"Testing and learning is at the heart of everything we do at Tia. Case in point: Our first NYC clinic, which was a physical manifestation of our ideas about the future of healthcare."}],"markDefs":[],"style":"normal"},{"_key":"3efe1dfa6fd9","_type":"editorialImageCarousel","items":[{"_key":"364b266e0e07","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-bb10e4a5442a9e89a3e8259ca86594d61eb5461c-7200x4008-png","_type":"reference"}}}}]},{"_key":"b5afdb070cee","_type":"block","children":[{"_key":"3ad289e28d25","_type":"span","marks":[],"text":"With tech-powered interventions like our Health Record 1.0 and our in-room "},{"_key":"04108fa22946","_type":"span","marks":["74eedc79e420"],"text":"\"third screen\""},{"_key":"df656a8b803d","_type":"span","marks":[],"text":", we proved the model worked and was really unique, so we set out to refine and update it. Then Covid hit. In a matter of days, we went from rolling out updates to creating an entirely new service line — virtual care. One year later, we know virtual care is here to stay. Now that we can safely think about what comes after Covid, we’ve started asking if it has to stay the way it is (which is better, but not perfect). 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